WARC x Cannes Lions: Marketing's irrelevancy risk, making 'em laugh & Creative Impact wrap-up
On the final day of Cannes Lions, WARC's Ann Marie Kerwin discusses marketing's relevancy problem with Najoh Tita-Reid and Leonid Sudakov from Mars Petcare. McCann's Grand Effie winner, Jamie Peate sh...
21 Kesä 202438min
WARC x Cannes Lions: Instacart's marketing glow-up, inside India & creative effectiveness
On day four of Cannes Lions, WARC's Rica Facundo talks to Instacart's Laura Jones and Karen Crum from EY-Parthenon about redefining the value of brand. ANA's Latha Sarathy and WARC's Adi Kishore talk ...
20 Kesä 202439min
WARC x Cannes Lions: Behind Guinness's transformation, the power of progressive ads & talking strategy
On day three of Cannes Lions, WARC's Anna Hamill talks to Diageo's Grainne Wafer and Callum McCahon from Born Social about Guinness's brand transformation. WARC's Lena Roland and Mark Pollard from Swe...
19 Kesä 202441min
WARC x Cannes Lions: Why brand isn't dead, battling the beige & new rituals
On day two of Cannes Lions, WARC's Alex Brownsell speaks with e.l.f Beauty CMO Kory Marchisotto and Dr Marcus Collins about why brand isn't dead, Adam Morgan from eatbigfish makes the case against du...
18 Kesä 202440min
WARC x Cannes Lions: The truth behind that viral Snoop ad, tackling climate change & B2B research
On day one of WARC's daily episodes from Cannes Lions 2024, WARC editors speak with Luana Bumachar and Elizabeth Paul about the viral ad for Solo Stoves with Snoop Dogg, Duncan Meisel from Clean Creat...
17 Kesä 202439min
WARC x Cannes Lions: Creative Impact in 2024
WARC's SVP of content David Tiltman speakd to LIONS' chief content officer Paul Kemp-Robertson about the Creative Impact content programme, which will be taking place across the 2024 Cannes Lions Inte...
13 Kesä 202440min
How synthetic data is transforming marketing research
WARC’s managing editor of research and insight, Paul Stringer talks to the founders of Evidenza.ai Jon Lombardo and Peter Weinberg about synthetic data. Discussing what synthetic research is, how synt...
11 Kesä 202436min
Bullshit strategy - and how to avoid it
WARC's SVP content David Tiltman speaks to strategist and author, Alex M H Smith about his latest book ‘No Bullsh*t Strategy’. Discussing the good and bad of strategy, why great companies have no comp...
6 Kesä 202452min
