Mapping AI's impact on marketing teams
WARC’s Alex Brownsell talks to Alissa Hansen, chief product officer of Omnicom, and Mark Holden, worldwide chief strategy officer at PHD, about how generative AI will impact marketing and advertising ...
11 Heinä 202435min
CMO Conversations: Bloomberg Media on growing news brands in volatile times
In this episode of CMO Conversations, WARC's Anna Hamill talks to Bloomberg Media's Chief Revenue Officer, Christine Cook, about Bloomberg's growth strategy, the role of news brands in volatile times,...
9 Heinä 202438min
Re-uniting creativity and media
WARC’s Alex Brownsell talks to Kay Hsu, head of creative lab at Spotify, and Jorge Ruiz, global head of marketing science at TikTok about how creativity and media can combine to enhance effectiveness....
4 Heinä 202429min
CMO Conversations: AB InBev’s Creative Effectiveness Transformation
WARC's Anna Hamill is joined by Marcel Marcondes, AB InBev's global chief marketing officer. Discussing creative effectiveness at AB InBev, being creative marketers of the year, and priorities for the...
2 Heinä 202427min
Mark Ritson on creativity, brand, and the need for better strategy
WARC's David Tiltman speaks to Mark Ritson, founder of Marketing Week's Mini MBA about his recent talk at the Cannes Lions International Festival of Creativity. Discussing why creativity is not enough...
27 Kesä 202438min
Creative Effectiveness judging at Cannes Lions 2024: The inside story
WARC’s Amy Rodgers talks to Harjot Singh, Global Chief Strategy Officer at McCann Worldgroup and Islam ElDessouky, Global VP Creative at Coca-Cola. Discussing the themes from the winning campaigns fro...
25 Kesä 202438min
WARC x Cannes Lions: Marketing's irrelevancy risk, making 'em laugh & Creative Impact wrap-up
On the final day of Cannes Lions, WARC's Ann Marie Kerwin discusses marketing's relevancy problem with Najoh Tita-Reid and Leonid Sudakov from Mars Petcare. McCann's Grand Effie winner, Jamie Peate sh...
21 Kesä 202438min
WARC x Cannes Lions: Instacart's marketing glow-up, inside India & creative effectiveness
On day four of Cannes Lions, WARC's Rica Facundo talks to Instacart's Laura Jones and Karen Crum from EY-Parthenon about redefining the value of brand. ANA's Latha Sarathy and WARC's Adi Kishore talk ...
20 Kesä 202439min
