WARC Talks: Global ad spend outlook 2023/24
This week we are talking about the health of the global ad market with James McDonald, WARC’s Director of Data, Intelligence & Forecasting, and Kate Scott-Dawkins, global president of GroupM's Busines...
24 Elo 202335min
Making a Promise to the Customer - 3. Applying the model in real life
The third episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode we go beyond the research to look at some real-life examples - two marketi...
22 Elo 202352min
3 in 15: Connected TV's next episode
This week, WARC's David Tiltman is joined by Celeste Huang, Data Journalist for WARC Media and Alex Brownsell, Head of Content for WARC Media to discuss three themes from the recent Global Ad Trends r...
17 Elo 202322min
Making a Promise to the Customer - 2. Proving it works
The second episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode, WARC's David Tiltman speaks to Mimi Turner, head of EMEA & Latin America...
15 Elo 202338min
WARC Talks: Insights from the Creative Effectiveness winners
This week WARC's David Tiltman is joined by Amy Rodgers, Head of Content for WARC Creative to discuss the winners of the Creative Effectiveness category at the Cannes Lions festival this year, and the...
10 Elo 202337min
Making a Promise to the Customer - 1. Explaining the framework
The first episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode, WARC's David Tiltman speaks to renowned strategist and CEO advisor Roger ...
8 Elo 202332min
WARC Talks: P&G's culture of creative effectiveness
This week WARC’s Aditya Kishore talks about creative effectiveness at Proctor and Gamble with P&G’s David Grebert. Discussing how advertisers can build ways of working that help them invest in creativ...
3 Elo 202324min
3 in 15: Cross-media effects
This week Ann Marie Kerwin WARC's Americas Editor is joined by Cathy Taylor, WARC's US Commissioning Editor to dive into the themes from the WARC Guide to Cross-Media Effects. Discussing channel selec...
1 Elo 202323min
