WARC x Cannes Lions: Creative Impact preview
This week, SVP Content David Tiltman talks creative effectiveness with Jenni Middleton, SVP Content and Editor-in-chief at LIONS, and Jamie Peate of McCann Worldgroup. David, Jenni and Jamie, as well ...
15 Kesä 202346min
WARC Talks: How retail media is disrupting marketing structures
This week, WARC’s Gregory Grudzinski and Lauren Livak, Director of the Digital Shelf Institute, unpack key themes and takeaways from WARC Digital Commerce’s latest report into organizational readiness...
8 Kesä 202332min
3 in 15: YouTube platform insights
This week, SVP Content David Tiltman is joined by WARC Media’s Alex Brownsell and Celeste Huang. They discuss key themes and takeaways from WARC Media’s latest platform insights report on YouTube, cov...
6 Kesä 202320min
WARC Talks: Pricing
This week, WARC’s Catherine Driscoll is joined by Professor Koen Pauwels of Northeastern University and Amazon, and Billy Ryan, Head of Analytics and Effectiveness at the7stars. Examining the close re...
1 Kesä 202336min
3 in 15: Lessons from the Effective 100
This week, David Tiltman, WARC's SVP Content, is joined by Amy Rodgers, Head of Content for WARC Creative to discuss some of the key findings from the Lessons from the Effective 100 report. Stay up-to...
30 Touko 202322min
WARC Talks: How culture is key to influencing behavior
WARC’s Cathy Taylor is joined by Dr. Marcus Collins of Wieden+Kennedy and the Ross School of Business to discuss his new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Wan...
25 Touko 202343min
3 in 15: Working with creators
This week, Lena Roland, Head of Content for WARC Strategy talks to Catherine Driscoll, Commissioning Editor for EMEA, about the latest WARC Guide to working with creators. They discuss new dynamics in...
23 Touko 202315min
WARC Talks: Data and privacy in Australia
This week, Rica Facundo, WARC Strategy’s Asia Editor, is joined by Juan Mendoza, guest editor and CEO of The Martech Weekly, to unpack the insights from our latest Spotlight series on Australia’s push...
18 Touko 202327min
