Faris Yakob on Attention - 1. The Attention Economy
Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising. In episode ...
7 Heinä 202247min
3 in 15: The CMO Agenda in Cannes
This week we're joined by Anna Hamill, Senior Editor - Brands at WARC, to discuss what was driving the CMO agenda in Cannes. Anna’s key insights include why sustainability is table stakes for CMOs, ho...
30 Kesä 202218min
WARC x Cannes Lions: Effective creativity and the WARC Awards for Effectiveness
Wrapping up WARC’s coverage of the 2022 Cannes Lions International Festival of Creativity. Host Lena Roland, Head of Content for WARC Strategy, is joined by WARC editors David Tiltman, Chiara Manco an...
24 Kesä 202222min
WARC x Cannes Lions: The Future of Strategy and Ehrenberg-Bass research
All the latest from day four of Cannes Lions 2022. Host Alex Brownsell, Head of Content for WARC Media, is joined in the Palais des Festivals by WARC editors Lena Roland and Anna Hamill to talk about ...
23 Kesä 202224min
WARC x Cannes Lions: Brand-building in an e-commerce world and B2B best practice
News and insights from day three at Cannes Lions 2022. Host David Tiltman, WARC’s SVP Content, is joined by WARC editors Alex Brownsell and Sam Pena-Taylor. They discuss James Hurman’s latest presenta...
22 Kesä 202229min
WARC x Cannes Lions: Digital commerce and when targeting doesn't work
All the latest from day two of Cannes Lions 2022. Host Alex Brownsell, Head of Content for WARC Media, is joined by David Tiltman and Imaad Ahmed to talk about the collision of marketing and digital c...
21 Kesä 202231min
WARC x Cannes Lions: Attention jeopardy and the Anatomy of Effectiveness
The first of five daily episodes of The WARC Podcast from Cannes Lions 2022. Host David Tiltman, WARC’s SVP Content, is joined in the Palais des Festivals by WARC editors Alex Brownsell, Lena Roland a...
20 Kesä 202225min
WARC Talks the Crypto Winter - Implications for Marketers
This week WARC talks the crypto winter and the implications for marketers with Cary Tilds, co-founder of Web3 Marketing Association, and CSO at Frameplay, and David Wallace, co-founder of Web3 Marketi...
16 Kesä 202241min
