WARC Talks Inflation and Economic Slowdown
This week WARC talks inflation and economic slowdown with J. Walker Smith and Karine Trinquetel - insights experts at market research company Kantar. Discusses new consumer sentiment data and how bran...
18 Elo 202242min
WARC Talks US automotive marketing
This week WARC talks American automotive marketing with Scotty Reiss, founder of A Girls Guide to Cars. Discusses the increased popularity of the electric vehicle in the US, and what problems that may...
11 Elo 202239min
3 in 15 - Media Inflation
This week we’re joined by WARC’s Head of Media Alex Brownsell, who is the editor of the recent Global Ad Trends report on the rising cost of incremental reach. Alex explores the increased costs of adv...
4 Elo 202224min
3 in 15 - Conscious Consumerism in Southeast Asia
This week we’re joined by WARC’s Asia Editor Rica Facundo, who is also the editor of the recent Spotlight on conscious consumerism in Southeast Asia. Rica takes us through the cultural barriers in the...
28 Heinä 202212min
Faris Yakob on Attention - 3. Attention Culture
Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising. In this thi...
21 Heinä 202243min
Faris Yakob on Attention - 2. Quantities and Qualities of Attention
Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising. In this sec...
14 Heinä 202241min
Faris Yakob on Attention - 1. The Attention Economy
Faris Yakob, co-founder of the nomadic creative consultancy Genius Steals and author of Paid Attention, hosts a special three-part podcast series exploring human attention and advertising. In episode ...
7 Heinä 202247min
3 in 15: The CMO Agenda in Cannes
This week we're joined by Anna Hamill, Senior Editor - Brands at WARC, to discuss what was driving the CMO agenda in Cannes. Anna’s key insights include why sustainability is table stakes for CMOs, ho...
30 Kesä 202218min
