Olympics CMO on Olympic glory and a Paralympic legacy
Greg Nugent was the CMO for the London 2012 Olympic and Paralympic Games, one of the biggest events ever to take place. The entire world was watching as Greg’s work came to life. Before working on the...
24 Heinä 20241h 30min
How CMO’s get a seat in the boardroom and not get fired - Chris Burggraeve
I often get asked why are there not more marketers on boards of companies? It turns out that only around 2.6% of board positions are filled by marketers, so I'm joined in this episode by somebody who ...
17 Heinä 202459min
From F1 to Manchester United: How marketing drives success in the worlds most elite teams - Ellie Norman
Ellie Norman has been at the top end of some of the biggest organisations in the world, having held senior marketing roles at Formula 1 and Virgin Media. Most recently, Ellie has been the Chief Commun...
10 Heinä 202449min
The Marketoonist on why humour is good for business - Tom Fishburne
In this episode I speak with Tom Fishburne, better known as the Marketoonist. Tom likes to poke fun at our industry through his entertaining cartoons saying what we're all thinking. We recently had hi...
3 Heinä 20241h
How e.l.f built a billion dollar beauty brand - Kory Marchisotto
Kory Marchisotto is the Chief Marketing Officer of e.l.f Beauty, a beauty company that surpassed over $1b in annual sales. They're digital first brand builders, taking the internet by storm and connec...
26 Kesä 202446min
How Gymshark built a unicorn with influencers - Noel Mack
We're again talking about one of my favourite topics; challenger brands. In this episode we've got one of the most successful challenger brands in the world, Gymshark. They're one of the original infl...
19 Kesä 202450min
B2B brand building in the era of AI with Jon Lombardo and Peter Weinberg
Listeners of have shown me time and again that you want more B2B content, so in this episode I'm joined again by the Les and Peter of B2B, Jon Lombardo and Peter Weinberg (previously of the LinkedIn B...
12 Kesä 202450min
Cannes Lions CEO on the power of creativity, the creator economy and making connections - Simon Cook
Every year, the advertising industry descend upon the south of France to meet up in Cannes over a glass of rosé to celebrate the power of creativity. So I thought it was about time that I caught up wi...
5 Kesä 202440min
