How Cadbury turned "Glass and a Half in Everyone" into one of the most effective campaign ideas in the world
In this episode, we talk about one of my all time favourite brands, Cadbury. They're also one of the best performers on the System1 database, consistently creating five star work. To find out more abo...
29 Touko 202454min
From Hamlet to Haribo: the serious case for humour - Trevor Robinson
In this episode, we're talking about a very, very serious topic. Humour. It turns out humour is not just funny, but it's good for business. In fact, humour in advertising is one of the most effective ...
22 Touko 202450min
How Monzo used emotional advertising, a hot coral card & customer obsession to become Britain's best bank - AJ Coyne
Monzo Bank has fast become Britain's favourite bank, offering a customer focused online banking approach that consumers were craving. When Monzo started in 2015 they managed to challenge the incumbent...
15 Touko 202442min
Snapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden - Colleen DeCourcy
Colleen DeCourcy is the Chief Creative Officer at Snap, having previously spent over a decade at Wieden+Kennedy as co-president and Chief Creative Officer, working on some of the largest brand account...
8 Touko 202442min
Scott Galloway on the end of the brand era, monetising rage and how to create wealth
Scott Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot podcasts. In this episode Prof G lives up to the billing as the most uncensored guest on the p...
1 Touko 20241h 11min
From bust to Boom! How Red Bull, ITV and Lloyds supercharge their people for serious growth - Scott Morrison
Today we're talking about more Boom! and less bust with Scott Morrison, the inspirational, energizing coach that teaches marketing teams how to be more successful, how to turn around business, how to ...
24 Huhti 202449min
A CMO Masterclass - how John Lewis redefined emotional advertising - Craig Inglis
Today we're talking about what makes a great CMO. One of the CMOs that I've admired throughout his career is Craig Inglis, who famously was a CMO for John Lewis for many years, making those ads that y...
17 Huhti 20241h 2min
Should’ve gone to Specsavers, how a simple brand idea created a winning vision for the company - Peter Wright & Nicola Wardell
One of my favourite campaigns of all time is "Should've Gone to Specsavers" an idea that has completely transformed the Specsavers business. I speak to their CMO, Peter Wright and the MD of their in h...
10 Huhti 202457min
