Uncensored CMO
The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

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Jaksot(269)

How the world’s best leaders lead with speed - Sophie Devonshire

How the world’s best leaders lead with speed - Sophie Devonshire

Sophie is the CEO of The Marketing Society and the author of Superfast: Lead at Speed, in which she offers insight into energy management, purposeful leadership, and keeping pace with breakneck innova...

1 Marras 202244min

Why reach-based media planning is broken and how to fix it - Karen Nelson-Field

Why reach-based media planning is broken and how to fix it - Karen Nelson-Field

Professor Karen Nelson-Field is Founder and CEO of Amplified Intelligence, and Professor of Media Innovation at The University of Adelaide. Karen is a globally acclaimed researcher in media science, i...

24 Loka 202228min

Why all car adverts are the same - Kirsten Stagg, Skoda

Why all car adverts are the same - Kirsten Stagg, Skoda

Now, a topic in this episode very close to my heart. Why are car ads all so bad? I spoke with Kirsten Stagg from Skoda, who's the UK Marketing Director and has made some pretty good ads herself. In fa...

12 Loka 202242min

Can marketing save the planet? - Leo Rayman, Eden Lab

Can marketing save the planet? - Leo Rayman, Eden Lab

Leo is the founder of Eden Lab, a new kind of consultancy and venture studio, they don't just advise on how to win in the Net Zero future, they build it with you. He's the former CEO and Chief Strateg...

22 Syys 202237min

How a great culture led to creativity at KFC - Meghan Farren, KFC CMO

How a great culture led to creativity at KFC - Meghan Farren, KFC CMO

Meghan Farren spent 10 years at KFC UK, spending the last 5 as CMO. What does it take to run a marketing department of one of the biggest consumer brands? What do you do when you run out of chicken as...

13 Syys 202242min

5 ways to make effective advertising - Jon Evans

5 ways to make effective advertising - Jon Evans

Now it's the summer holidays, and that means everybody's taking a well earned break from all their hard work. And that includes the Uncensored CMO, but producer James never wants to let me off an epis...

9 Elo 202236min

How to target the invisible powerhouse (over 50s) - Jeremy Hine, MullenLowe

How to target the invisible powerhouse (over 50s) - Jeremy Hine, MullenLowe

Do you think the advertising industry has a problem with age now? In my experience, the majority of marketing departments are run by people under 40. Sometimes the majority, even under 30, and that's ...

3 Elo 202242min

How marketing can fix the global economic crisis - James Hankins and JP Castlin

How marketing can fix the global economic crisis - James Hankins and JP Castlin

A double header episode as I speak with JP Castlin and James Hankins on the back of their Cannes 2022 talk, in partnership with WARC, "The Gravity of e-commerce".JP Castlin is an independent consultan...

14 Heinä 202242min

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