Sell Your Resin Creations Like a Pro at Street & Local Fairs - Episode 26

In this episode of Resin Mastery, Rachel and Ian dive into the opportunities of selling handmade resin items—such as flower preservation pieces, coasters, jewelry, and other small crafts—at local street fairs, farmers’ markets, flea markets, and community events. They highlight why in-person selling is a great side hustle: low entry costs, flexibility, and the chance to give customers a tangible, premium-feeling product. The conversation emphasizes that fairs offer instant customer feedback, help build brand awareness, and allow makers to stand out in a still-niche market with high perceived value.

The hosts walk listeners through practical tips, including what to sell and how to present it. They suggest bringing smaller, affordable trinkets alongside larger, high-ticket pieces to reach different buyers, incorporating seasonal themes like Christmas ornaments, and using signage, backdrops, or unique storytelling to draw people to a booth. They stress the importance of pricing correctly by factoring in materials, labor, and profit margins, while also using strategic sales tactics like “buy three, get one free” to boost transactions. Rachel and Ian also recommend always collecting customer contact information, handing out coupons, and making sure people know about custom offerings like wedding bouquet preservation.

Wrapping up, they encourage listeners not to wait for perfection before starting—every fair is a learning experience. Guerrilla marketing tactics, from QR code stickers to networking at niche expos, can help grow visibility. They remind makers to reinvest profits, grow steadily, and keep strong ethics in their business. The episode closes by urging listeners to revisit past Resin Mastery episodes featuring inspiring success stories of makers who went from struggling financially to building thriving resin businesses, underscoring that with effort, creativity, and persistence, the craft fair route can be both fulfilling and profitable.

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