Chris Kubby: The Brutal Truth About Woke Branding, DEI & Why Big Brands Are Failing | DSH #1642
Digital Social Hour26 Nov

Chris Kubby: The Brutal Truth About Woke Branding, DEI & Why Big Brands Are Failing | DSH #1642

A top marketing agency founder breaks down how AI is decimating agencies, why distribution and owned media will be the new power, how “woke branding” wrecked big companies, and what creators and entrepreneurs MUST do now to survive the next 5 years. Chapters 0:00 – Why Denmark, remote life & leaving the office behind 4:12 – How remote agencies really perform 5:04 – AI is crushing agencies & in-house marketing 8:06 – Owning media, distribution & personal brand in the AI era 11:05 – New ad game: let algorithms do the targeting 13:50 – Paid vs organic, DMs, ManyChat & building real trust 17:28 – Why YouTube in every other platform (and why you need an offer) 24:50 – Hormozi lessons: wrong problem, right solution & the real cost of change 32:58 – ESG, DEI, “woke branding” & how big companies lost the plot 43:47 – Blue collar comeback, future of work & why degrees don’t matter anymore 50:48 – How he wrote Hook, Line & Sinker using AI + what’s inside 📘 What You’ll Learn 🤖 How AI is redefining agencies, in-house teams, and ad buying 📊 Why algorithms should handle targeting—and what humans should focus on instead 📺 Why YouTube is still the #1 platform for serious creators 📈 How to use organic + paid together (DM triggers, ManyChat, retargeting) 🧠 The Hormozi lesson: right problem, wrong solution & the real cost of change 🏢 How “woke branding,” ESG & DEI campaigns backfired on big corporations 🧱 Why blue collar work is booming again and what that means for the next generation 🎓 Why resumes and marketing degrees matter less than actual proof of work 📚 How he used AI and voice notes to write Hook, Line & Sinker 🪝 The hook–line–sinker framework for grabbing attention and turning it into revenue 🎙️ APPLY OR CONNECT 👉 Apply to be on the podcast: https://www.digitalsocialhour.com/application 📩 Business inquiries / sponsors: jenna@digitalsocialhour.com 👤 GUEST: ♟️Chris Kubby - https://www.instagram.com/chriskubby/ 💼 SPONSORS QUINCE: https://quince.com/dsh 🥗 Fuel your health with Viome: https://buy.viome.com/SEAN Use code “Sean” at checkout for a discount! 🎧 LISTEN ON 🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 🎵 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 📸 Sean Kelly Instagram: @seanmikekelly ⚠️ DISCLAIMER The views and opinions expressed by guests on Digital Social Hour are solely those of the individuals appearing on the podcast and do not necessarily reflect the views or opinions of the host, Sean Kelly, or the Digital Social Hour team. While we encourage open and honest discussions, Sean Kelly is not legally responsible for any statements, claims, or opinions made by guests during the show. Listeners are encouraged to form their own opinions and seek professional advice where appropriate. The content shared is for entertainment and informational purposes only — it should not be taken as legal, medical, financial, or professional advice. We strive to present accurate and reliable information; however, we make no guarantees regarding its completeness or accuracy. The views expressed are solely those of the speakers and do not necessarily represent those of the producers or affiliates of this program. 🔥 Stay tuned for more episodes featuring top creators, founders, and innovators shaping the digital world! 🔑 Keywords ai marketing 2025, marketing agency future, ai vs agencies, social media marketing interview, paid ads vs organic, owning media and distribution, creator economy 2025, youtube growth strategy, linkedin ads b2b Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(1657)

Jiulio Consiglio On Communicating With Aliens, Seeing UFO's & Alternate Dimensions | DSH #170

Jiulio Consiglio On Communicating With Aliens, Seeing UFO's & Alternate Dimensions | DSH #170

On today's episode of Digital Social Hour, Jiulio Consiglio talks about his discussions with paranormal entities, seeing UFOs and aliens, and defeating his negative mindset. BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH HelloFresh: https://www.hellofresh.com/50dsh Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

29 Nov 202338min

Erwin McManus On Beating Cancer, Negative Emotions & Finding Your Genius DSH | #169

Erwin McManus On Beating Cancer, Negative Emotions & Finding Your Genius DSH | #169

On today's episode of Digital Social Hour, Erwin McManus reveals his near-death experience, big business failures and what he learned & the balance between positive and negative energy. BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH HelloFresh: https://www.hellofresh.com/50dsh Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

28 Nov 202328min

Dalton Patterson On Making Millions with Sports Betting & Losing for 5 Years Straight | DSH #168

Dalton Patterson On Making Millions with Sports Betting & Losing for 5 Years Straight | DSH #168

On today's episode of Digital Social Hour, Dalton Patterson talks about the most he's won on a sports bet, getting banned from sports books and how he was unprofitable the first 5 years of his sports betting career. BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH HelloFresh: https://www.hellofresh.com/50dsh Deposyt Payment Processing: https://www.deposyt.com/seankelly Digital Social Hour works with participants in sponsored media and stays compliant with Federal Communications Commission (FCC) regulations regarding sponsored media. #ad LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

27 Nov 202325min

Gary Brecka and Sage Workinger On Fluoride, EMF, Obesity Rates & Launch Of New Podcast | DSH #174

Gary Brecka and Sage Workinger On Fluoride, EMF, Obesity Rates & Launch Of New Podcast | DSH #174

On today's episode of Digital Social Hour, Gary Brecka & Sage Workinger come by the studio to discuss the launch of their new podcast, how damaging EMF radiation is & the latest in health/bio hacks. BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH HelloFresh: https://www.hellofresh.com/50dsh Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Nov 20231h 6min

Cole Hatter On Making $4.5M Off One Deal, Losing Everything & Being a Firefighter | DSH #166

Cole Hatter On Making $4.5M Off One Deal, Losing Everything & Being a Firefighter | DSH #166

On today's episode of the Digital Social Hour Podcast, Cole Hatter talks about dealing with a life-changing travesty, what it was like as a firefighter and how he makes millions in the real estate space. BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH HelloFresh: https://www.hellofresh.com/50dsh Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

25 Nov 202330min

Jayssee Lopez On Building a Sneaker Empire with Urban Necessities & Being Homeless | DSH #175

Jayssee Lopez On Building a Sneaker Empire with Urban Necessities & Being Homeless | DSH #175

On today's episode of the Digital Social Hour Podcast, Jayssee Lopez reveals his come up story, his favorite sneakers and how he plans on turning Urban Necessities into an empire. BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH HelloFresh: https://www.hellofresh.com/50dsh Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

24 Nov 202328min

Zac Gulbranson On Being in Prison, Witnessing Overdoses & Overcoming Drug Addiction | DSH #167

Zac Gulbranson On Being in Prison, Witnessing Overdoses & Overcoming Drug Addiction | DSH #167

On today's episode of the Digital Social Hour Podcast, Zac Gulbranson talks about his crazy drug journey, his life-changing moment witnessing an overdose, and what it was like in prison. BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH HelloFresh: https://www.hellofresh.com/50dsh Deposyt Payment Processing: https://www.deposyt.com/seankelly Digital Social Hour works with participants in sponsored media and stays compliant with Federal Communications Commission (FCC) regulations regarding sponsored media. #ad LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Digital Social Hour works with participants in sponsored media and stays compliant with Federal Communications Commission (FCC) regulations regarding sponsored media. #ad Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

23 Nov 202332min

Brad Lea On Getting Rich Quick, Dropping Out of High School & Negative Family Members | DSH #165

Brad Lea On Getting Rich Quick, Dropping Out of High School & Negative Family Members | DSH #165

On today's episode of the Digital Social Hour Podcast, Brad Lea reveals his relationship with money, building a relationship with Grant Cardone, his thoughts on marriage and having kids & why he dropped out of High School. BUSINESS INQUIRIES/SPONSORS: Jenna@DigitalSocialHour.com APPLY TO BE ON THE POD: https://forms.gle/qXvENTeurx7Xn8Ci9 SPONSORS: Opus Pro: https://www.opus.pro/?via=DSH HelloFresh: https://www.hellofresh.com/50dsh Deposyt Payment Processing: https://www.deposyt.com/seankelly LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

22 Nov 202335min

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