Episode 49 Lift Free and Diet Hard with Andrew Coates

(0:00) Intro to Andrew Coates (Certified fitness instructor, athlete, writer, author, thinker, speaker, podcaster, Renaissance man)

(2:26) Andrew’s insights into media and his position as a coach

(10:48) Creating leverage

(14:35) Coaches need to set boundaries around their time

(18:06) Managing expectations and delaying gratification

(24:43) Fundamental skills needed for leveraging oneself

(30:00) Identity is at the root of most successful lifestyle changes

(36:07) Coaching relationships form because of the work you do to build them, not for squat assistance

(40:15) Writing is a skill…keep practicing

(49:52) Wrap-up and conclusion

Mentioned on the Pod:

(4:11) Senik, Simon “The Infinite Game” ​​https://a.co/d/caJaWfT

(9:49) Good, Carter https://www.instagram.com/cartergood/

(10:54) Ravikant, Naval https://en.wikipedia.org/wiki/Naval_Ravikant

(14:47) Hosovar, Luca https://www.instagram.com/lukahocevar/

Bartholomew, Brett ​​https://www.instagram.com/coach_brettb

Gilbraith, Molly https://www.instagram.com/themollygalbraith

Goodman, Jonathan https://www.instagram.com/itscoachgoodman

(30:06) Clear, James “Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones’ https://a.co/d/81Xs94t

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More about Andrew

Andrew Coates is a highly accomplished individual with a diverse background and a strong passion for fitness and coaching. He graduated with a Bachelor of Commerce (Co-op) Honours from Memorial University of Newfoundland. Having grown up as a competitive cross-country skier and basketball player, Andrew developed a love for sports and fitness from an early age and later became a die-hard fitness enthusiast.

In 2010, he started his career as a certified personal trainer in Edmonton, Alberta, and has since accumulated an impressive 19000+ client coaching hours. His dedication to continuous learning is evident through his devotion to studying various aspects of fitness, nutrition, and behavior change, all related to the fitness industry.

In January 2017, Andrew founded his fitness business, Andrew Coates Fitness, and currently operates out of Evolve Strength South and his own home studio in south Edmonton. He is also known as the co-host of The Lift Free and Diet Hard Podcast, where he engages in discussions with leaders in the fitness industry.

As a fitness writer, Andrew contributes to major fitness publications like T-Nation, The PTDC, Generation Iron, and TrueCoach. Additionally, he co-founded The Evolve Canadian Strength Symposium, an Edmonton Fitness Conference featuring prominent industry speakers.

Andrew is not only a mentor to fitness professionals worldwide but also actively shares his ideas and fitness industry philosophy on his rapidly growing Instagram account, @andrewcoatesfitness. While coaching the general population, including young athletes and older adults with various goals, he finds fulfillment in his work, which often extends to seven days a week.

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Find Andrew at

Website: https://andrewcoatesfitness.com/

Intagram: https://www.instagram.com/andrewcoatesfitness

Linktree: https://linktr.ee/andrewcoatesfitness

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The Macro Perspective is a podcast dedicated to all things health and fitness...whether it be fitness, nutrition, sex, success, and more. Join us for daily recipes, life hacks, workouts, and fascinating interviews with people who are doing big things. You can find us here on Spotify, along with YouTube, and Instagram @themacropod.

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