The Science Behind Brand Marketing with Arnava Asen, Ep. 70

(0:00) Intro to Arnava Asen (brand marketing expert, adjunct professor at Princeton, creative leader) (3:50) Yesterday, you said tomorrow (13:45) Consumer psychology trends and tips (22:17) The non-stop pendulum of marketing practices (30:11) Campaigns that taught Arnava the most (39:49) Adjusting strategies as the world evolves (46:26) Capitalizing on a pattern and using creativity to win and keep clients (53:45) Annoyance psychology (1:01:45) The Balancing Act in Marketing (1:06:16) Creativity and Human Insight wins every time (1:10:53) Conclusion and wrap up #FYP #youtube #branding #BrandMarketing #MarketingStrategy #DigitalMarketing #SocialMediaMarketing #ContentMarketing #Branding #MarketingTips Mentioned on the Pod: (24:28) The Denial of Death by Ernest Becker https://a.co/d/eSjE42v ________________________ More about Arnava: Arnava Asen is a brand marketing expert with over 15 years of helping varied companies, with varied challenges of growth, to succeed in adapting to changes in their category by utilizing their most distinct competitive advantage – their brand – better. He's facilitated executive-level 'visioning' engagements for dozens of global Fortune 50s — including PepsiCo, Global Food Group, Citi, and SoFi — helping them to determine where they want to go, define how they want to grow, and develop the necessary structures, skills, and behaviors to get there with alignment and confidence. He's built new brands for Tiger Woods, Hart House, and Snapple, and strategically repositioned others like Welch's, Rumble Fitness, and Solidcore. He's led marketing campaigns for &pizza, lilah b., and Herman Miller. He's invested in early-stage disruptors Butler Hospitality and BeautyLabs. And he's an active advisor in Wolaco, Ritual Powders, and WearWorks, as well as teaching brand innovation topics at Princeton and Parsons. You can find Arnava at: Instagram: https://www.instagram.com/arnavadasen/ LinkedIn: https://www.linkedin.com/in/arnavaasen/ ________________________ The Macro Perspective is a podcast dedicated to all things health and fitness...whether it be fitness, nutrition, sex, success, and more. Join us for daily recipes, life hacks, workouts, and fascinating interviews with people who are doing big things. You can find us here on Spotify, along with YouTube, and Instagram @themacropod. ______________________________ For 10% off at https://fluxfootwear.com/, use coupon code TMPP10 Vegas People: For 15% off at https://www.thegoodlifemealprep.com/, use coupon code TMPC15 For 10% off at https://latinalifters.com/, use coupon code MacroPod _____________________