KetoneIQ for Body, Brain and Business w/ Michael Brandt, EP 220
Ketones are moving from niche biohacking circles into the mainstream. Michael Brandt, CEO and co-founder of KetoneIQ, joins to explain how he built a new category—and why ketones may have a role beyon...
5 Okt 1h 11min
Brown's Gas for Energy Efficiency and Inhalation Therapy w/ George Wiseman, EP 219
George Wiseman joins Marcos and Seamus to discuss invention, mechanical problem-solving, and Brown's gas. The conversation traces Wiseman's path from fuel-efficiency experiments to claims about hydrog...
28 Sep 1h 18min
VO2 and Benchmark Body Metrics w/ Stephen Olsen, EP 218
Marcos and Seamus sit down with Stephen Olson of Benchmark Body Metrics to dig into VO2 max testing, metabolic carts, DEXA scans, blood work, and wearable accuracy. Stephen breaks down what VO2 testin...
21 Sep 1h 16min
CrowdHealth, Health Shares and Insurance, EP 217
Marcos and Seamus dig into CrowdHealth, the fast-growing healthcare crowdfunding model marketing itself as a secular, for-profit alternative to both traditional insurance and faith-based health shares...
14 Sep 39min
FitFlation In a Physique Attention Economy, EP 216
Marcos and Seamus break down how social media inflates fitness standards, why "average" now feels low, and why comparing yourself to your past self beats comparing yourself to the algorithm.Timestamps...
7 Sep 37min
Eli Lilly Retatutride Lawsuits, EP 215
Eli Lilly has filed lawsuits against multiple US companies for allegedly selling black market retatrutide and counterfeit GLP products, even before the drug's official 2027 launch. Marcos Rivera and S...
31 Aug 30min
Health Brand Acquisitions and Consumer Trust, EP 214
When big companies buy trusted health and food brands…Thorne, Primal Kitchen, RXBAR, Perfect Bar, Pure Encapsulations…what actually changes? Seamus and Marcos dig into how scaling shifts size, taste, ...
24 Aug 49min
Exercise Physiology for Women w/ Dr. Lauren Colenso-Semple, EP 213
In this episode, Marcos and Seamus are joined by Dr. Lauren Colenso-Semple, PhD in Integrative Physiology and Certified Strength & Conditioning Specialist. She's a researcher and science communicator ...
17 Aug 1h 12min
