Inside the Playbook: Machel Montano & Che Kothari on Why Most Artists Can’t Keep Up
The Manager's Playbook29 Nov 2025

Inside the Playbook: Machel Montano & Che Kothari on Why Most Artists Can’t Keep Up

In this conversation, we dive into one of the most demanding parts of the Caribbean music ecosystem: the race to create a Road March hit for Carnival. Machel Montano and Che Kothari walk through the pressure artists face every season, from recording music in October to delivering multiple festival-ready hits by February.

It’s a nonstop grind.

Endless studio sessions, back-to-back fetes, live shows across Trinidad & Tobago, and the constant push to create songs that can dominate the road, the airwaves, and the culture. Machel breaks down how tempo, energy, and intention shape every track, while Che talks about the strategy behind building an album that can survive Carnival’s high-pressure environment.

But they also go deeper, into the emotional, spiritual, and mental balance required to sustain success in a genre that resets every year. Road March isn’t just a competition; it’s cultural responsibility, creative discipline, and artist management at the highest level.

If you’re an artist, manager, or anyone curious about how Soca and Carnival culture really operate behind the scenes, this clip is a powerful look at the process.

Simply put, a conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify:

https://open.spotify.com/episode/0LMnduBDxM02PuYb6tW2xN?si=1KnMQX9ITwmvI2xDUpNQgw


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

Episoder(270)

Inside the Playbook: Matthew Burnett and Jordan Evans on How Daniel Caesar EXPLODED WITHOUT a Major Record Label

Inside the Playbook: Matthew Burnett and Jordan Evans on How Daniel Caesar EXPLODED WITHOUT a Major Record Label

In this Clip with Daniel Caesar's team of Matthew Burnett, Jordan Evans and more discover how Daniel Caesar rose to fame as an independent artist, achieving music success without signing to a record l...

23 Feb 20257min

Inside the Playbook: Matthew Burnett and Jordan Evans on Why they REFUSED 'Manager' Title's

Inside the Playbook: Matthew Burnett and Jordan Evans on Why they REFUSED 'Manager' Title's

Matthew Burnett and Jordan Evans, the powerhouse producers behind Daniel Caesar's success, took on all the management duties for the rising star. Despite their extensive involvement, they hesitated to...

22 Feb 202512min

Inside the Playbook: Matthew Burnett and Jordan Evans on The UNTOLD Story of Daniel Caesars 'BEST PART'

Inside the Playbook: Matthew Burnett and Jordan Evans on The UNTOLD Story of Daniel Caesars 'BEST PART'

In this clip of The Manager's Playbook podcast, host Mauricio Ruiz sits down with renowned producers and artist managers Matthew Burnett and Jordan Evans. Together, they delve into the making of Danie...

21 Feb 202517min

Inside the Playbook: Matthew Burnett and Jordan Evans on The UNTOLD Story of Daniel Caesar

Inside the Playbook: Matthew Burnett and Jordan Evans on The UNTOLD Story of Daniel Caesar

In this clip of The Manager's Playbook podcast, host Mauricio Ruiz sits down with renowned producers and artist managers Matthew Burnett and Jordan Evans. Together, they delve into the making of Danie...

20 Feb 202510min

Inside the Playbook: Lex Borrero on Why Uplifting Latin Culture Matters

Inside the Playbook: Lex Borrero on Why Uplifting Latin Culture Matters

In this clip The Manager's Playbook Podcast, Mauricio Ruiz is joined by Lex Borrero, Artist Manager for TAINY and Co-Founder of NEON16 & NTERTAIN. Together, they dive into what makes a great artist ma...

19 Feb 202519min

Inside the Playbook: Lex Borrero on the BEST ADVICE FOR ASPIRING ARTIST MANAGERS

Inside the Playbook: Lex Borrero on the BEST ADVICE FOR ASPIRING ARTIST MANAGERS

In this episode of The Manager's Playbook Podcast, Mauricio Ruiz is joined by Lex Borrero, Artist Manager for TAINY and Co-Founder of NEON16 & NTERTAIN. Together, they dive into what makes a great art...

18 Feb 202511min

Inside the Playbook: Lex Borrero on How Songwriters Tell Stories, Not Songs!

Inside the Playbook: Lex Borrero on How Songwriters Tell Stories, Not Songs!

In this clip Lex Borrero, Artist Manager for TAINY, and Co-Founder at NEON16 & NTERTAIN, reveals the reasons why great songwriters are often seen as storytellers. Creative geniuses in their own right,...

17 Feb 20259min

Inside the Playbook: Tyler Henry on The Power of Work Ethic in the Music Industry

Inside the Playbook: Tyler Henry on The Power of Work Ethic in the Music Industry

In this clip, Tyler Henry, Artist Manager for PARTYNEXTDOOR, WondaGurl, HARV, and Loshendrix, Partner at Range Music, and Co-Founder of the creative hub STURDY, shares his inspiring journey.Tyler disc...

16 Feb 202513min

Populært innen Underholdning

papaya
enkel-servering
harm-og-hegseth
tore-og-haralds-podkast
storefri-med-mikkel-og-herman
tusvik-tnne
big-5-med-nils-og-harald-2
konspirasjonspodden
topp-3-med-wold-og-fladseth
ma-pa-behandling-med-morten-ramm
hovla
folk-flest-med-linn-og-nils
kjendiscrush-med-sofie-karlstad
nare-venner
vitnemal
gi-meg-alle-detaljene
rss-gammal-maiden
christine-dancke
feedback-med-egon-holstad
rss-backstage-historier-om-legender