Inside the Playbook: Matthew Burnett and Jordan Evans on Why they REFUSED 'Manager' Title's

Inside the Playbook: Matthew Burnett and Jordan Evans on Why they REFUSED 'Manager' Title's

Matthew Burnett and Jordan Evans, the powerhouse producers behind Daniel Caesar's success, took on all the management duties for the rising star. Despite their extensive involvement, they hesitated to embrace the title of managers. This reluctance stemmed from their primary identity as producers and their dedication to maintaining artistic integrity without being boxed into a conventional managerial role. Their journey illustrates the nuanced dynamics of navigating the music industry while staying true to their creative roots.Throughout their tenure with Daniel Caesar, Burnett and Evans skillfully balanced the challenges of independence and leveraged grant funding to propel his career forward. They deftly handled major record label bidding wars and guided the team through the intense streaming wars between Apple Music and Spotify. Despite Caesar's impressive achievements, including the 'Freudian' Tour, he never went viral for his music alone, highlighting the importance of strategic management. Burnett and Evans' story underscores the complexities of artist management in the modern music landscape, where creativity and business acumen must harmonize.Listen to the full episode here -


Spotify- https://open.spotify.com/episode/4B3L4MrDrl3wcCqWD6dBYC


Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

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Episoder(328)

Inside the Playbook: Amber Grimes on The Mistake Every Music Executive Makes

Inside the Playbook: Amber Grimes on The Mistake Every Music Executive Makes

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about self-advocacy, asking questions, and learning the bu...

11 Jul 18min

Inside the Playbook: Amber Grimes on The Visual Strategy That Makes Artists Memorable

Inside the Playbook: Amber Grimes on The Visual Strategy That Makes Artists Memorable

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what makes artists memorable in today’s music busine...

10 Jul 26min

Inside the Playbook: Amber Grimes on The New Rules of Artist Branding

Inside the Playbook: Amber Grimes on The New Rules of Artist Branding

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what artists need beyond the music.Amber breaks down...

9 Jul 22min

Inside the Playbook: Amber Grimes on How LVRN Builds Artist Rollouts

Inside the Playbook: Amber Grimes on How LVRN Builds Artist Rollouts

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what goes into building artist rollouts that actuall...

8 Jul 21min

The Manager’s Playbook 074: Amber Grimes - LVRN, Artist Branding, Music Rollouts, Artist Development, Fan Communities & Music Business

The Manager’s Playbook 074: Amber Grimes - LVRN, Artist Branding, Music Rollouts, Artist Development, Fan Communities & Music Business

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), for a real conversation about artist branding, music rollouts, an...

5 Jul 1h 43min

Inside the Playbook: Nael Atweh and Alyce Hayek on How to Build a Music Career That Actually Works

Inside the Playbook: Nael Atweh and Alyce Hayek on How to Build a Music Career That Actually Works

Great music still wins.In this clip of The Manager’s Playbook, Nael Atweh and Alyce Hayek of Grass Fed Music talk about what it really takes to build a music career that lasts.They get into artist dev...

4 Jul 19min

Inside the Playbook: Nael Atweh and Alyce Hayek on Delusional Optimism in Music

Inside the Playbook: Nael Atweh and Alyce Hayek on Delusional Optimism in Music

What does it really take to last in the music business?In this clip of The Manager’s Playbook, Nael Atweh and Alyce Hayek of Grass Fed Music talk about the mindset behind building a meaningful career ...

3 Jul 21min

Inside the Playbook: Nael Atweh and Alyce Hayek on What Great Artist Managers Actually Do

Inside the Playbook: Nael Atweh and Alyce Hayek on What Great Artist Managers Actually Do

What separates great artist managers from everyone else?In this episode of The Manager’s Playbook, Nael Atweh and Alyce Hayek of Grass Fed Music talk about managing artists with care, honesty, trust, ...

2 Jul 18min

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