Inside the Playbook: Matthew Burnett and Jordan Evans on Why they REFUSED 'Manager' Title's

Inside the Playbook: Matthew Burnett and Jordan Evans on Why they REFUSED 'Manager' Title's

Matthew Burnett and Jordan Evans, the powerhouse producers behind Daniel Caesar's success, took on all the management duties for the rising star. Despite their extensive involvement, they hesitated to embrace the title of managers. This reluctance stemmed from their primary identity as producers and their dedication to maintaining artistic integrity without being boxed into a conventional managerial role. Their journey illustrates the nuanced dynamics of navigating the music industry while staying true to their creative roots.Throughout their tenure with Daniel Caesar, Burnett and Evans skillfully balanced the challenges of independence and leveraged grant funding to propel his career forward. They deftly handled major record label bidding wars and guided the team through the intense streaming wars between Apple Music and Spotify. Despite Caesar's impressive achievements, including the 'Freudian' Tour, he never went viral for his music alone, highlighting the importance of strategic management. Burnett and Evans' story underscores the complexities of artist management in the modern music landscape, where creativity and business acumen must harmonize.Listen to the full episode here -


Spotify- https://open.spotify.com/episode/4B3L4MrDrl3wcCqWD6dBYC


Watch the Episodes On Youtube - https://www.youtube.com/@managersplaybook

Episoder(270)

 Inside the Playbook: Charlie Rocket on the Mindset That Breaks Artists

Inside the Playbook: Charlie Rocket on the Mindset That Breaks Artists

In this clip from The Manager’s Playbook, Charlie Rocket reflects on how he and his partners ended up managing 2 Chainz by doing the work before anyone officially gave them the title.What began as mus...

5 Apr 12min

Inside the Playbook: Charlie Rocket on The Old School Music Marketing Tricks That Still Work

Inside the Playbook: Charlie Rocket on The Old School Music Marketing Tricks That Still Work

In this clip from The Manager’s Playbook, Charlie Rocket breaks down why so many artists in today’s music industry are too focused on virality and not focused enough on building real momentum.He share...

4 Apr 12min

Inside the Playbook: Charlie Rocket on How Music Managers Create Momentum for Their Artists

Inside the Playbook: Charlie Rocket on How Music Managers Create Momentum for Their Artists

In this clip from The Manager’s Playbook, Charlie Rocket breaks down his “Blitzkrieg” approach to music marketing; a focused 30-day sprint built around urgency, consistency, and strategic execution.In...

3 Apr 14min

The Manager’s Playbook 061: Charlie Rocket - 2 Chainz, Music Marketing, Artist Development, Fan Building & Mindset

The Manager’s Playbook 061: Charlie Rocket - 2 Chainz, Music Marketing, Artist Development, Fan Building & Mindset

In this episode of The Manager’s Playbook, Charlie Rocket joins us for a powerful conversation on artist development, music marketing, fan building, independent artist strategy, and the mindset requir...

31 Mar 2h 35min

Inside the Playbook: Tommy Brown on Why K-Pop Has Better Artist Development

Inside the Playbook: Tommy Brown on Why K-Pop Has Better Artist Development

In this clip from The Manager’s Playbook, Tommy Brown breaks down why K-pop continues to win at artist development, and why its system still looks a lot closer to Motown than what much of the American...

30 Mar 11min

Inside the Playbook: Tommy Brown on What Netflix’s Hitmakers TV Show Left Out

Inside the Playbook: Tommy Brown on What Netflix’s Hitmakers TV Show Left Out

In this clip from The Manager’s Playbook, Tommy Brown reflects on his experience filming Netflix’s Hitmakers, the pressure of creating on camera, and why the show did not go deep enough into the real ...

29 Mar 18min

Inside the Playbook: Tommy Brown on The REALITY of Music Producer Fees, Points & Publishing

Inside the Playbook: Tommy Brown on The REALITY of Music Producer Fees, Points & Publishing

In this clip from The Manager’s Playbook, Tommy Brown breaks down one of the hardest truths in the music business: huge streaming numbers do not always mean real money for songwriters and producers. W...

28 Mar 15min

Inside the Playbook: Tommy Brown on Why Music Producers Need Content

Inside the Playbook: Tommy Brown on Why Music Producers Need Content

In this clip from The Manager’s Playbook, Tommy Brown breaks down why visibility and content strategy are now part of the job for artists, producers, and songwriters. We talk about why posting consist...

27 Mar 17min

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