The Economics of Luxury Watches — with Dr. Brendan Cunningham

The Economics of Luxury Watches — with Dr. Brendan Cunningham

Dr. Brendan Cunningham joins us to unpack the economic, cultural, and marketing engines that drive the global watch industry.

Topics include:
• How luxury watch brands create desire
• The political economy of watchmaking
• Why marketing shapes value more than scarcity
• The rise of global watch culture
• How the watch industry mirrors geopolitical shifts

This is a masterclass in understanding how the watch world really works.

📚 FOLLOW BRENDAN CUNNINGHAM: Horolonomics — https://horolonomics.com/

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#WatchEconomy #Watches #politics #history #economics #marketing #LuxuryWatches #MarketingStrategy #Horology #WatchesAndPolitics


Brendan Cunningham:

Dive into the world of horological economics and watch industry history with Dr. Brendan Cunningham! In this interview, we explore topics ranging from the economics of Rolex to legendary watch moment stories and foundational horological literature. Below, you’ll find direct links and resources for everything covered—enjoy discovering more about the people, brands, and events shaping horology!


Featured Topics & Resources


1. Dr. Brendan Cunningham’s Website: Horolonomics

2. Selling the Crown: The Secret History of Marketing Rolex (Amazon)

3. WatchLibrary.org

4. Disrupting Time (Amazon)

5. Rolex’s Hans Wilsdorf, Mercedes Gleitze & The Iconic 1927 Swimming Endorsement Ad

6. RedBar Collectors Group

7. Watches and Wonders Official

8. Barack Obama’s Watches – OnTheDash

9. Omega: “The First Watch to Go to the Moon”—Astronauts & Cosmonauts

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Episoder(56)

Reverso — The Living Legend

Reverso — The Living Legend

Some watches survive decades. A few survive a century. The Reverso is one of those rare designs that never stopped evolving.In this episode of Watches and Politics — Series 3: Watch Books, I explore R...

12 Aug 8min

Secrets of Vacheron Constantin

Secrets of Vacheron Constantin

Every great watch manufacture has its public history.But behind that history lie the secrets — the techniques, traditions, and craftsmanship that rarely appear in catalogs or marketing.In this episode...

5 Aug 8min

500 Years, 100 Watches

500 Years, 100 Watches

How do you tell 500 years of watchmaking history? Through a timeline? Through brands? Through inventions?The book 500 Years, 100 Watches takes a different approach: it tells the story of horology thro...

29 Jul 9min

Patek Philippe Genève

Patek Philippe Genève

Some watch companies produce watches. A very small number produces history.In this episode of Watches and Politics — Series 3: WatchBooks, I explore Patek Philippe Genève, the monumental book written ...

22 Jul 8min

Breguet — Art and Innovation in Watchmaking

Breguet — Art and Innovation in Watchmaking

Few names in watchmaking carry the weight of Breguet. For more than two centuries, the brand has stood at the intersection of science, craftsmanship, and artistic refinement.In this episode of Watches...

15 Jul 9min

Vacheron Constantin — Calibre 2755

Vacheron Constantin — Calibre 2755

Most watch books tell the story of a brand. Some tell the story of a watch. This one tells the story of a movement.In this episode of Watches and Politics — Series 3: Watch Books, I explore Vacheron C...

8 Jul 6min

Bvlgari Bvlgari Collection

Bvlgari Bvlgari Collection

Some watches become icons because of complications. Others become icons because of design clarity.The Bvlgari Bvlgari watch is one of those rare cases where a simple idea changed the visual language o...

1 Jul 8min

Vacheron Constantin — Time Is Art

Vacheron Constantin — Time Is Art

What happens when watchmaking stops chasing precision… and starts pursuing beauty?In this episode of Watches and Politics — Series 3: Watch Books, I explore Time Is Art, a book published by Vacheron C...

24 Jun 10min

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