777 | AI/SEO News from the EDGE | Week of 12.1.2025

777 | AI/SEO News from the EDGE | Week of 12.1.2025

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annotations (well, not so seismic). The future of AI in SEO and the rising tide of data privacy laws set the tone for a fast-changing industry.

Erin Sparks, Crystal Carter, and Jacob Mann break down what Adobe's $1.9 billion move means for marketers and explore how WIX is upping its AI tools, accessibility, and agentic web readiness. The crew also spotlights ChatGPT's rumored ad features, Google's continued experimental AI Mode ads, and the EU's Digital Omnibus, raising stakes for marketers everywhere.

A side story on the dangers of AI SEO spam highlights how black hat tactics are evolving, bringing back old-school manipulation in a new LLM-driven context. The panel ponders whether brands and platforms are ready for the next frontier of search and content integrity.

News from the EDGE:

  • [00:07:55] Official: Adobe is acquiring Semrush for $1.9 billion
  • [00:16:49] GSC has Annotations! Hoorah! Finally!
  • [00:21:16] EU's Digital Omnibus and cookie consent - what you need to know

AI / SEO News Segment:

  • [00:23:26] EDGE of the Web Sponsor: Site Strategics
  • [00:25:11] Gemini 3 refused to believe it was 2025, and hilarity ensued
  • [00:32:17] ChatGPT Ads potential leaked
  • [00:39:55] EDGE of the Web Sponsor: WAIKAI
  • [00:41:29] Google Ads begin surfacing inside AI Mode as tests expand
  • [00:45:52] AI Shopping Research
  • [00:52:04] AI Poisoning: Black Hat SEO Is Back

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EP 276: How to do Influencer Marketing in 2018 w/Duncan Alney

EP 276: How to do Influencer Marketing in 2018 w/Duncan Alney

We love having our Indianapolis friends in the studio with us for our show and this week, we are joined by Duncan Alney, the founder of Firebelly Marketing. He and his team are well known for their wo...

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EP 275: Why Facebook Ads Work w/Mojca Zove

EP 275: Why Facebook Ads Work w/Mojca Zove

There is always something new with Facebook Ads and so we're learning what's new with Mojca Zove, founder of Super Spicy Media. She runs a Facebook Ad Agency for 7-Figure agencies and so we wanted to ...

19 Jul 20181h 4min

EP 274: Everything You Need to Know About Quora Ads w/Joe Martinez

EP 274: Everything You Need to Know About Quora Ads w/Joe Martinez

While most of the advertising conversation is taken up by Facebook and Google, there are some lesser-known channels that can get you some great results. Joe Martinez, the Director of Paid Search and C...

5 Jul 20181h 4min

EP 273: Breaking Down Silos in Marketing Agencies w/Paxton Gray

EP 273: Breaking Down Silos in Marketing Agencies w/Paxton Gray

Departmental silos are seen as a growing pain for most organizations and Paxton Gray, VP of Operations at 97th Floor, joins us on the show today to help us learn how he breaks down this organizational...

2 Jul 20181h 5min

EP 272: Differences Between YouTube and Facebook Video Ads w/Cory Henke

EP 272: Differences Between YouTube and Facebook Video Ads w/Cory Henke

Cory Henke is the CEO and Founder of Variable Media and he just recently spoke at SMX Advanced and SMX West about YouTube and Facebook Video Ads. We covered a variety of topics in this episode includi...

26 Jun 20181h 3min

EP 271: The Creative Curve w/Allen Gannett

EP 271: The Creative Curve w/Allen Gannett

We've been spoon-fed the notion that creativity only comes from geniuses - either we have that gift or we don't. But Allen Gannett, CEO of Trackmaven, says that isn't true and recent research shows th...

11 Jun 201836min

EP 270: Busting Common AMP Myths w/Eric Enge

EP 270: Busting Common AMP Myths w/Eric Enge

It has been a while since we had a show focused on Accelerated Mobile Pages (AMP). And it's been a while since we had Eric Enge on the show too, so we decided to solve both those issues with this epis...

8 Jun 201850min

EP 269: The Importance of Conversion Optimization & Split Testing w/Chris Dayley

EP 269: The Importance of Conversion Optimization & Split Testing w/Chris Dayley

On this episode, we are joined by Chris Dayley, the VP of Testing and Site Optimization at Disruptive Advertising. He has a great background in SEO and conversion optimization with starting his own ag...

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