777 | AI/SEO News from the EDGE | Week of 12.1.2025

777 | AI/SEO News from the EDGE | Week of 12.1.2025

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annotations (well, not so seismic). The future of AI in SEO and the rising tide of data privacy laws set the tone for a fast-changing industry.

Erin Sparks, Crystal Carter, and Jacob Mann break down what Adobe's $1.9 billion move means for marketers and explore how WIX is upping its AI tools, accessibility, and agentic web readiness. The crew also spotlights ChatGPT's rumored ad features, Google's continued experimental AI Mode ads, and the EU's Digital Omnibus, raising stakes for marketers everywhere.

A side story on the dangers of AI SEO spam highlights how black hat tactics are evolving, bringing back old-school manipulation in a new LLM-driven context. The panel ponders whether brands and platforms are ready for the next frontier of search and content integrity.

News from the EDGE:

  • [00:07:55] Official: Adobe is acquiring Semrush for $1.9 billion
  • [00:16:49] GSC has Annotations! Hoorah! Finally!
  • [00:21:16] EU's Digital Omnibus and cookie consent - what you need to know

AI / SEO News Segment:

  • [00:23:26] EDGE of the Web Sponsor: Site Strategics
  • [00:25:11] Gemini 3 refused to believe it was 2025, and hilarity ensued
  • [00:32:17] ChatGPT Ads potential leaked
  • [00:39:55] EDGE of the Web Sponsor: WAIKAI
  • [00:41:29] Google Ads begin surfacing inside AI Mode as tests expand
  • [00:45:52] AI Shopping Research
  • [00:52:04] AI Poisoning: Black Hat SEO Is Back

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EP 268: A Beginner's Guide to LinkedIn Ads w/AJ Wilcox

EP 268: A Beginner's Guide to LinkedIn Ads w/AJ Wilcox

Have you experimented with LinkedIn ads before? We haven't and we wanted to learn more, so we reached out to AJ Wilcox who is the founder of B2Linked.com. They ONLY worked with clients who are doing L...

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EP 267: The Fun Formula - How to Make Work Fun Again w/Joel Comm

EP 267: The Fun Formula - How to Make Work Fun Again w/Joel Comm

The "hustle and grind" lifestyle that we used to hearing and some have bought into is a lifestyle that is unsustainable leading to physical ailments, emotional burnout and a darkness in the soul. Howe...

21 Mai 20181h 6min

EP 266: The Importance of Storytelling w/Ashley Ward

EP 266: The Importance of Storytelling w/Ashley Ward

If you have listened to our show for a while, then you know how much we love the SEMrush tool. It is one of our favorite tools and it is used every day in our agency. So, we held back our excitement a...

16 Mai 20181h 4min

EP 265: Facebook Video Ads Best Practices w/Akvile DeFazio

EP 265: Facebook Video Ads Best Practices w/Akvile DeFazio

This week we're learning how to spruce up our Facebook Ads with video. Akvile DeFazio is the President of AKvertise, Inc. and she is just off her presentation at the SLCSEM Conference in Salt Lake Cit...

1 Mai 201850min

EP 264: The Go-Giver Influencer w/Bob Burg

EP 264: The Go-Giver Influencer w/Bob Burg

Today we're talking about a little story that tackles the paradox of achieving what you want by focusing on the other person's interests. No, not in a way that is self-sacrificial, but rather such a w...

25 Apr 201845min

EP 263 - Dream Teams - Working Together Without Falling Apart w/Shane Snow

EP 263 - Dream Teams - Working Together Without Falling Apart w/Shane Snow

What can we learn from pirate gangs, buddy cops, Jewish soccer kids and a guy who tried to build a dome over a small town in Vermont? Shane Snow, the author of the upcoming book Dream Teams and founde...

17 Apr 20181h 11min

EP 262: How to Use Podcasts to Improve Your SEO w/Sherry Bonelli

EP 262: How to Use Podcasts to Improve Your SEO w/Sherry Bonelli

It's a little bit like the movie "Inception" on today's show as we're talking about how podcasting helps SEO...on an SEO podcast. Sherry Bonelli, the founder and CEO of early bird digital marketing, h...

12 Apr 20181h 4min

EP 261: How to Improve Your PPC Campaign with Audiences w/Michelle Morgan

EP 261: How to Improve Your PPC Campaign with Audiences w/Michelle Morgan

It's not very often we get an in-studio guest for our show, but we were lucky enough to be joined in-studio by Michelle Morgan of Clix Marketing. Michelle is the Director of Client Services of Clix Ma...

10 Apr 20181h 10min

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