777 | AI/SEO News from the EDGE | Week of 12.1.2025

777 | AI/SEO News from the EDGE | Week of 12.1.2025

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annotations (well, not so seismic). The future of AI in SEO and the rising tide of data privacy laws set the tone for a fast-changing industry.

Erin Sparks, Crystal Carter, and Jacob Mann break down what Adobe's $1.9 billion move means for marketers and explore how WIX is upping its AI tools, accessibility, and agentic web readiness. The crew also spotlights ChatGPT's rumored ad features, Google's continued experimental AI Mode ads, and the EU's Digital Omnibus, raising stakes for marketers everywhere.

A side story on the dangers of AI SEO spam highlights how black hat tactics are evolving, bringing back old-school manipulation in a new LLM-driven context. The panel ponders whether brands and platforms are ready for the next frontier of search and content integrity.

News from the EDGE:

  • [00:07:55] Official: Adobe is acquiring Semrush for $1.9 billion
  • [00:16:49] GSC has Annotations! Hoorah! Finally!
  • [00:21:16] EU's Digital Omnibus and cookie consent - what you need to know

AI / SEO News Segment:

  • [00:23:26] EDGE of the Web Sponsor: Site Strategics
  • [00:25:11] Gemini 3 refused to believe it was 2025, and hilarity ensued
  • [00:32:17] ChatGPT Ads potential leaked
  • [00:39:55] EDGE of the Web Sponsor: WAIKAI
  • [00:41:29] Google Ads begin surfacing inside AI Mode as tests expand
  • [00:45:52] AI Shopping Research
  • [00:52:04] AI Poisoning: Black Hat SEO Is Back

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Tony Verre – Human Keyword Research – Show 180

Tony Verre – Human Keyword Research – Show 180

The Industry's Favorite SEO Podcast #EDGETALK : What is Human Keyword Research? If you've been in digital marketing for any period of time, I'm guessing that you've done keyword research. There's a lo...

14 Jun 20161h 21min

Oli Gardner: Landing Pages, CTA Conference & More – Show 179

Oli Gardner: Landing Pages, CTA Conference & More – Show 179

The Industry's Favorite SEO Podcast #EDGETALK : Register for the 2016 CTA Conference in Vancouver! This is the show that is consistently bringing you digital marketing thought leaders and cutting edge...

9 Jun 20161h 19min

Major Google AdWords Changes – Show 178

Major Google AdWords Changes – Show 178

The Industry's Favorite SEO Podcast #EDGETALK : Google AdWords Updates For Mobile First World In the last week, Google announced a slew of new updates for AdWords advertisers at its Google Performance...

1 Jun 201654min

Dr. Pete Meyers – Google Update, Rank Brain & More – Show 177

Dr. Pete Meyers – Google Update, Rank Brain & More – Show 177

The Industry's Favorite SEO Podcast #EDGETALK : Dr. Pete Talks Google, Rank Brain, & SEO We all know that Google is not a quiet engine that just hums along with a minor bump here or there. These are t...

24 Mai 20161h 34min

State of Link Building in 2016 – With Nicholas Chimonas – Show 176

State of Link Building in 2016 – With Nicholas Chimonas – Show 176

The Industry's Favorite SEO Podcast #EDGETALK : Supercharge Your SEM Campaigns One of the strongest factors for organic search engine optimization that has been consistent over the last 10 years has b...

20 Mai 20161h 13min

John Lee Talks PPC and Dynamic Ads – Show 175

John Lee Talks PPC and Dynamic Ads – Show 175

The Industry's Favorite SEO Podcast #EDGETALK : Supercharge Your SEM Campaigns When the host is out of town, you'll never know what will happen. Well, Erin was out sick and so Tom and Nate co-hosted t...

18 Mai 201655min

Neil Patel on Blogging, $100,000 Challenge, and More – Show 174

Neil Patel on Blogging, $100,000 Challenge, and More – Show 174

The Industry's Favorite SEO Podcast #EDGETALK : Bonus Episode – Interview with Neil Patel We are opening up a new interview track of shows, to give more in-depth interviews and time to really dig in w...

10 Mai 201629min

What is Dark Traffic? – An Interview with Marshall Simmonds – Show 173

What is Dark Traffic? – An Interview with Marshall Simmonds – Show 173

The Industry's Favorite SEO Podcast #EDGETALK : Dark Search, Dark Social, and Dark Mobile Traffic You know, with digital marketing tactics growing to such a level of performance that and entire SaaS i...

3 Mai 20161h 7min

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