777 | AI/SEO News from the EDGE | Week of 12.1.2025

777 | AI/SEO News from the EDGE | Week of 12.1.2025

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annotations (well, not so seismic). The future of AI in SEO and the rising tide of data privacy laws set the tone for a fast-changing industry.

Erin Sparks, Crystal Carter, and Jacob Mann break down what Adobe's $1.9 billion move means for marketers and explore how WIX is upping its AI tools, accessibility, and agentic web readiness. The crew also spotlights ChatGPT's rumored ad features, Google's continued experimental AI Mode ads, and the EU's Digital Omnibus, raising stakes for marketers everywhere.

A side story on the dangers of AI SEO spam highlights how black hat tactics are evolving, bringing back old-school manipulation in a new LLM-driven context. The panel ponders whether brands and platforms are ready for the next frontier of search and content integrity.

News from the EDGE:

  • [00:07:55] Official: Adobe is acquiring Semrush for $1.9 billion
  • [00:16:49] GSC has Annotations! Hoorah! Finally!
  • [00:21:16] EU's Digital Omnibus and cookie consent - what you need to know

AI / SEO News Segment:

  • [00:23:26] EDGE of the Web Sponsor: Site Strategics
  • [00:25:11] Gemini 3 refused to believe it was 2025, and hilarity ensued
  • [00:32:17] ChatGPT Ads potential leaked
  • [00:39:55] EDGE of the Web Sponsor: WAIKAI
  • [00:41:29] Google Ads begin surfacing inside AI Mode as tests expand
  • [00:45:52] AI Shopping Research
  • [00:52:04] AI Poisoning: Black Hat SEO Is Back

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Episoder(844)

Introduction To Google Analytics – Show 172

Introduction To Google Analytics – Show 172

The Industry's Favorite SEO Podcast #EDGETALK : Google Analytics 101 Ever get into a situation where you wanted to relearn something the right way? Or recognizing that you have missed an important tip...

3 Mai 20161h 16min

Interview with Maddie Cary of Point It – Show 171

Interview with Maddie Cary of Point It – Show 171

The Industry's Favorite SEO Podcast #EDGETALK : Interviewing Maddie Cary, Director of Paid Search at Point It We are joined this week by Maddie Cary, Director of Paid Search at Point it Digital Market...

19 Apr 20161h 13min

Interview With Barry Schwartz – Show 170

Interview With Barry Schwartz – Show 170

We are talking to thought leaders regularly, bringing you insights into digital marketing tactics and concepts. We stopped by SMX last month listening to a number of speakers. We're really impressed w...

12 Apr 20161h 2min

Link Building Fundamentals – With Matt Siltala – Show 169

Link Building Fundamentals – With Matt Siltala – Show 169

SEO Radio Podcast #EDGETALK : The Art and Science of Building Links We stopped by SMX last month listening to a number of speakers. We're really impressed with the talent out there and wanted to bring...

29 Mar 201645min

The Future of Content Marketing – Show 168

The Future of Content Marketing – Show 168

SEO Radio Podcast #EDGETALK : How Google's AMP will Influence Your Online Marketing You can certainly check out any site (that is worth its salt) online to find out what is trending in content marketi...

22 Mar 201645min

What Is AMP? An Interview With Paul Shapiro – Show 167

What Is AMP? An Interview With Paul Shapiro – Show 167

SEO Radio Podcast #EDGETALK : What is AMP? – What We Learned at SMX West Well, we're back from the great beyond. We got out to San Jose and attended SMX, Search Marketing Expo 2016 this year and boy d...

15 Mar 201645min

Personal Branding with Paul Poteet – Show 166

Personal Branding with Paul Poteet – Show 166

SEO Radio Podcast #EDGETALK : How to Brand Yourself on Social Media We talk about the unique environment we're in, at this stage of the online industry, where brand can be created and honed, with auth...

1 Mar 201651min

Building Authority with Inbound Links – Show 165

Building Authority with Inbound Links – Show 165

The Industry's Favorite SEO Podcast #EDGETALK : Earning Links in 2016 Anyone involved in Internet Marketing, whether as an affiliate, small business, sizable corporation, or personal brand, knows that...

16 Feb 201645min

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