The CMO Podcast3 Des 2025

Chris Brandt (Chipotle Mexican Grill) | Crafting Food with Integrity

When you think about brands that have truly reshaped an entire category, few have done it as quickly or as effectively as Chipotle Mexican Grill, a brand that turned fast food into fast casual, and purpose into a powerful growth engine.

Jim’s guest this week is Chris Brandt, the President and Chief Brand Officer of Chipotle and one of the most respected marketers in the industry. Since joining the company in 2018, Chris has helped transform Chipotle into a purpose-driven lifestyle brand; making it more visible, relevant, and culturally resonant than ever before. Under his leadership, Chipotle has doubled in size, launched some of the industry’s most creative campaigns, and become one of the most admired brands in the world.

Before joining Chipotle, Chris built his marketing foundation at three of the great brand academies--General Mills, Coca-Cola, and Yum! Brands--where he helped launch legendary platforms like Taco Bell’s “Live Más” and Doritos Locos Tacos. Today, he brings that same mix of creative courage, data-driven insight, and cultural intuition to Chipotle, where purpose and performance go hand in hand.

Tune in for a conversation with a Chief Brand Officer who truly loves his job!

---

Recorded live at the ANA Masters of Marketing in Orlando, powered by TransUnion. Here we go.

---

Learn more, request a free pass, and register at iab.com/alm (utm: https://www.iab.com/events/annual-leadership-meeting-2026/?utm_source=ad&utm_medium=The+CMO+Podcast)

Promo Code for $500 of ticket prices: ALMCMOPOD26

---

This week's episode is brought to you by Deloitte, TransUnion and the IAB.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(435)

Behind Latin America's $90 Billion Marketing Success with Sean Summers (Mercado Libre)

Fresh off one of the biggest sporting events in the world, Sean Summers, our guest this week, joins Jim after experiencing the FIFA World Cup from two unique perspectives: as a lifelong football fan f...

5 Aug 1h

What Racing Wienermobiles Can Teach Every Marketer with Todd Kaplan (Kraft Heinz)

Six Oscar Mayer Wienermobiles racing around the Indianapolis Motor Speedway. It may sound like a publicity stunt, but for Todd Kaplan, it was something much bigger: a reminder that great marketing sho...

29 Jul 43min

Beyond "Priceless" // Mastercard's Next Chapter with Jill Kramer

Some marketing ideas capture attention for a moment. The very best ones become part of culture. And you could say...that's priceless.Recorded live at the Cannes Lions International Festival of Creativ...

22 Jul 45min

How Gap Became Cool Again with Fabiola Torres | Live from the Tubi Cabana at Cannes Lions

How do you reinvent one of the world's most iconic brands without losing what made it iconic in the first place?Recorded live on the Tubi Stage at Cannes Lions, Jim sits down with Fabiola Torres, Chie...

17 Jul 34min

From Murder Your Thirst to Electric Air Taxis: Creating Brand Desire // Lessons from Liquid Death, Duolingo, and Joby Aviation

Great brands do more than meet a need. They transform that need into desire. But in an increasingly crowded and fragmented media landscape, how can brands earn attention, turn that attention into affe...

15 Jul 32min

Marie Gulin-Merle (Google) & Anda Gansca (Knotch) | The New Era of AI-Powered Marketing

Artificial intelligence is reshaping marketing at a pace unlike anything we've seen since the birth of digital. But as today's guests remind us, the fundamentals of great marketing haven't changed.Rec...

8 Jul 40min

Kelly Mahoney (Ulta Beauty) | Trust, Creativity, and the Superpowers of Beauty

Just days before Supergirl hit theaters—and as Ulta Beauty launched its ambitious partnership with Warner Bros. to bring the film to life through an immersive, 360-degree campaign—Kelly Mahoney sat do...

1 Jul 46min

Grace Kao (Snap) | The Truth About Gen Z and Why Marketers Keep Getting It Wrong

This week, Jim welcomes Grace Kao, Chief Marketing Officer of Snap Inc. Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has grown from a simple idea about visual communication into a global pla...

17 Jun 52min