Omnicom-IPG deal: industry ripple effects, with Brian Bonilla and Ewan Larkin
Ad Age Insider5 Des 2025

Omnicom-IPG deal: industry ripple effects, with Brian Bonilla and Ewan Larkin

Agency reporters Brian Bonilla and Ewan Larkin dig into Omnicom's acquisition of IPG, and its impact for the advertising industry beyond just agency holding companies. They break down how independent agencies can win, what the deal means for the hold-co hierarchy and key factors to track as the industry's future structure takes shape.

Dig deeper on the topics mentioned in this week's episode:

~Watch Brian and Ewan's day-one Omnicom takes on Breaking & Entering

~Everything to know about the Omnicom-IPG deal

~Inside Omnicom's new structure

~Top execs to know at new Omnicom

~Omnicom & IPG's joint Kenvue pitch

~The details on Havas and Horizon's joint venture

~Wpromote acquires Giant Spoon

~Inside Just Born's account review

~Recapping Publicis' acquisitions of Captiv8 and Influential

~Rewind: the failed Omnicom-Publicis merger

Episoder(185)

Mark Read, CEO/executive director, WPP

Mark Read, CEO/executive director, WPP

In a wide-ranging conversation on all things WPP, Read discusses his early moves, including merging agency brands VML with Y&R and JWT with Wunderman. In the past 18 months, WPP has shared more than ...

13 Jan 202045min

Wyclef Jean

Wyclef Jean

The founding Fugee has in recent years become a fixture at CES and at Cannes Lions, where he will be the president of the music jury this year. Here, he describes what brands can better understand abo...

6 Jan 202057min

David Droga (Repeat)

David Droga (Repeat)

The industry's collective mind was blown when David Droga announced in April that his namesake agency, Droga5, would be acquired by Accenture Interactive. The consultants are coming for the creatives,...

26 Des 201927min

Andrew Robertson, CEO, BBDO Worldwide

Andrew Robertson, CEO, BBDO Worldwide

Andrew Robertson is by all accounts the longest-running agency CEO working today. And he's got a track record to back it up: Renowned for its creativity, you've seen BBDO Worldwide's imprint on work ...

16 Des 201935min

Terence Kawaja, CEO, Luma Partners

Terence Kawaja, CEO, Luma Partners

In a conversation that ranges from the upcoming streaming wars to the ongoing direct-to-consumer trend to a look ahead at next month's CES, Terence Kawaja gives a general sense of the state of things ...

5 Des 201942min

David-Michel Davies, CEO, the Webby Awards

David-Michel Davies, CEO, the Webby Awards

Now in their 24th year, the Webbys are currently accepting submissions for what's been called the Oscars of the internet. Joining the podcast today is David-Michel Davies, the CEO of the Webbys, prese...

27 Nov 201939min

Live from Ad Age: Next

Live from Ad Age: Next

Last week in New York, Ad Age brought together executives from some of the best media brands in the world to explore the industry's challenges and, more interesting, opportunities. This podcast is a l...

21 Nov 201935min

David Angelo, co-founder, David & Goliath

David Angelo, co-founder, David & Goliath

David & Goliath founder David Angelo looks back at a three decade career that started as a junior art director at DDB New York, followed by stints at Chiat/Day and Cliff Freeman & Partners. We talk ab...

11 Nov 201936min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
aftenpodden-usa
i-retten
forklart
stopp-verden
popradet
det-store-bildet
nokon-ma-ga
dine-penger-pengeradet
fotballpodden-2
rss-gukild-johaug
aftenbla-bla
hanna-de-heldige
rss-ness
frokostshowet-pa-p5
e24-podden
rss-dannet-uten-piano
bt-dokumentar-2
rss-penger-polser-og-politikk