CMO Lessons: Brand trust, creative strategy and agency audits—ICYMI
The checklist for effective marketing leadership has grown exponentially more complex—balancing trust and efficiency, growing loyalty in an age of skepticism and ensuring transparent agency relationsh...
22 Mai 12min
Winning Gen Z brand loyalty—quality, service and community, with Erika Wheless
Consumer Trends Reporter Erika Wheless discusses the top factors that influence brand loyalty with Gen Z—including product quality, sustainability and customer service. Plus, the brands Gen Z consider...
15 Mai 29min
Inside the TV upfronts—winners and losers, measurement and AI, with Brandon Doerrer
Media Reporter Brandon Doerrer breaks down the trends defining this year's TV upfronts, including top questions to look out for from NBCUniversal, Disney, Amazon, Netflix, Warner Bros. Discovery and m...
8 Mai 27min
Agency hiring in the AI era: What grads need now, with Lindsay Rittenhouse
Senior Agency Reporter Lindsay Rittenhouse breaks down the complex entry-level job market, with examples of how agency leaders are rethinking junior work as AI automates tasks traditionally done by ea...
1 Mai 26min
What's driving marketing impact: lessons from award-winning campaigns, with Tim Nudd
Creativity Editor Tim Nudd breaks down trends and lessons from award-winning campaigns for Nike, The New York Times, ChatGPT, Anthropic and more. From comedy's comeback to experimental experiential an...
24 Apr 27min
Testing ChatGPT ads—what brands need to know about AI strategy, with Asa Hiken
Tech Reporter Asa Hiken gives a vibe check on how advertisers are feeling about OpenAI two months after it launched ads on ChatGPT, and how the AI company is stacking up against competitors Google's G...
17 Apr 28min
Brand community strategy: turning reach into participation, with Mark Fischer and Sabrina Sanchez
Senior Engagement Editor Mark Fischer interviews Ad Age's communities and Substack strategy leaders Sabrina Sanchez and Parker Herren on how brands are turning consumers into brand builders. Learn how...
10 Apr 28min
'Fruit Love Island' brand lessons: skip this viral trend, with Gillian Follett
Brain rot content has become a staple of virality on TikTok. But brands eager to jump into trending conversations should be wary of "Fruit Love Island" and similar AI-generated posts. Users will be fa...
3 Apr 22min
