Weekly Report: A plushie data center satirizes AI's environmental toll
Creative studio Basura's satirical "Adopt a Data Center" campaign imagines AI data centers as rescue animals. Plus, Applebee's names BBDO Chicago its new creative agency as CMO Michelle Chin looks to ...
24 Sep 8min
How to bring creators to the brand strategy table | Catch Up
Creators aren't just making content anymore—they're getting pulled into the actual strategy conversation. Ad Age social and influencer marketing reporter Gillian Follett explains how creators are shap...
18 Sep 6min
Weekly Report: US Open creator backlash exposes brands' event strategy gaps
Viral videos of influencers disrupting US Open matches exposed how many brands still lack clear systems for briefing talent, picking the right creators or vetting whether an event even fits their bran...
17 Sep 5min
Creators are now brand strategists, not just talent, with Gillian Follett
Gillian Follett, social marketing and influencer reporter at Ad Age, breaks down how brand-creator partnerships have evolved in 2026, from creators taking on strategic roles in product development and...
11 Sep 24min
Weekly Report: Planters hires Mr. Peanut a fixer without a pitch, and why character-driven branding is back
Planters named Martin, the agency behind the Geico Gecko, its creative agency of record without running a formal review, betting on character-driven branding to sharpen Mr. Peanut's point of view. Plu...
3 Sep 6min
Will the AI marketing bubble burst? | Catch Up
Catch the full conversation: https://adage.substack.com/p/ai-is-all-over-earnings-calls-ai Ad Age's senior tech editor Garett Sloane joins Parker to answer the question everyone's asking: is the AI bu...
28 Aug 7min
Weekly Report: YouTube raises the bar for creator payouts
YouTube is doubling the watch time and engagement thresholds creators need to qualify for its Partner Program starting February 2027, a shift that matters less than it sounds since brands are already ...
27 Aug 6min
AI is all over earnings calls. AI ROI isn't, with Garett Sloane
Ad Age senior tech editor Garett Sloane unpacks why AI dominates earnings calls at companies from Meta and Google to Colgate-Palmolive, Amazon and Booking Holdings even if it's not yet moving the bott...
21 Aug 28min
