App Marketing by App Masters6 Des 2025

New Monetization Model That Turns Churned Users into Revenue

In this episode, we are joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.

Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses.

He will also share what he’s learned about monetizing consumer apps, understanding user psychology, and how Encore’s technology is rethinking app revenue models.

You will discover:

✅ How developers can turn churned users into paying subscribers

✅ The psychology of user retention and what triggers reactivation

✅ Why traditional monetization models are broken for consumer apps

✅ How Encore’s SDK simplifies subscription monetization

Learn More:

Explore Encore

https://encorekit.com/

You can also watch this video here: https://www.youtube.com/live/F_FYZUgGjNY

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

*********************************************

Episoder(1046)

The UGC Marketing Playbook Behind 300M+ Monthly Views

Join the App Founders Community:https://appfounders.co/Nicole Cheung's apps are pulling 300-400 MILLION monthly social views, and her UGC Marketing system is a huge reason why.In this video, she opens...

25 Aug 16min

The Highest Performing Paywalls for Apps

Link to the Notion doc:https://app.notion.com/p/superwall/App-Masters-Podcast-3c39c6f344178086becce9df17c27979 The subscription app landscape is evolving faster than ever.In this episode, Nick Godwin,...

22 Aug 1h 16min

We’ve Tested 100s of Paywalls. Here’s What Actually Converts.

Get the Presentation Deck:https://appmasters.com/paywall-presentation/What makes a high-converting app paywall? After testing hundreds of paywalls, Steve P. Young breaks down the strategies that consi...

18 Aug 19min

Indie Developer Live: Ask Me Anything About Your App

Our latest Ask Me Anything with Steve P. Young is now available to watch! In this AMA, Steve answers questions from app founders on ASO, ASA, Meta Ads, monetization, growth, and scaling an app busines...

15 Aug 1h 32min

RevenueCat Tutorial: Subscriptions, Paywalls, Analytics & More

Join the App Founders Community: https://appfounders.co/If you're building a subscription app, you're probably already using RevenueCat—but are you using it to its full potential?In this step-by-step ...

11 Aug 13min

$140K MRR Niche Dating App in Just 6 Months

What does it take to build a dating app to $140K MRR in just 6 months, while launching in only one country?In this live session, we're joined by Gabriel Zeitoun, founder of BPM, a dating app built exc...

8 Aug 1h 6min

App Ideas That People Are Already Searching For (Steal This Strategy)

Join the 100+ app founders for The Road to 1K MRR Challenge: https://appfounders.co/Most app developers fail before they even write their first line of code.Why?Because they start with an idea instead...

4 Aug 19min

How She Built Two AI Apps to $300K MRR

Join the Exclusive Distribution First Workshop - Find. Rank. Scale. Get Tickets: https://luma.com/qcmhcnf3How do you build AI apps that go viral without spending a dollar on ads?In this episode, we...

1 Aug 1h 19min