How to CREATE A VIRAL AD using HUMOR and HEART | Episode 27

How to CREATE A VIRAL AD using HUMOR and HEART | Episode 27

MEANINGFUL: MARKETING, MENTORING, MATTERING | EPISODE 27 | PRIDE MONTH SPECIAL Francis Miranda, an advertising veteran and CEO of Tagline 360, shares his meaningful life story and journey in the advertising industry. Growing up in a conservative Catholic family in the Philippines, Francis initially struggled with internalized homophobia. However, he eventually came out and embraced his true self. He fell in love with advertising because it allowed him to empathize with customers and tell creative stories that solve their problems. Francis advises aspiring advertising professionals to understand the purpose driving them, develop empathy, and find unique ways to tell stories. He shares his journey into improv comedy and how it has influenced his storytelling and creativity. He also discusses how he applies humor in advertising, using unconventional and irreverent approaches to stand out - that can result to viral ads! He believes that meaningfulness comes from helping others become better than oneself. Reach out to Francis: LinkedIn: https://www.linkedin.com/in/francismiranda/ Instagram: https://www.instagram.com/francismir/ Website: https://tagline360.com/ Reach out to Joseph: Website: https://www.josephalcantara.com/ Instagram: https://www.instagram.com/byjosephalcantara/ LinkedIn: https://www.linkedin.com/in/joseph-alcantara-0321/ TikTok: https://www.tiktok.com/@meaningful.byjoseph YouTube: https://www.youtube.com/channel/UClADsM80wIM7yLTDlUtppRQ

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