Satisfy x Adidas: Who Won the Circle Pit Backlash?
The Satisfy x Adidas collaboration became one of the loudest moments in running, but almost none of the conversation was about the shoe. It became a fight over price, fashion, authenticity, and what r...
28 Jul 19min
This is Trail Running Without Mountains.
Trail running in the Midwest looks different. No mountain towns. No towering peaks. Just a different kind of commitment. On the drive to Harvey Lewis's house, Josh and Sam Hartman explore what it mean...
21 Jul 31min
What If Your Best Running Is Still Ahead?
Hardrock 100 gave aging trail runners something many of us didn't realize we needed: hope. Ludovic Pommeret broke the course record at 50. Courtney Dauwalter won again and still walked away chasing so...
16 Jul 22min
They Refuse to Make Toy Shoes. | Inside HOKA's Culture Strategy
HOKA has become one of the few running brands to cross into culture without losing credibility with runners. If you're building a brand, launching new products, or wondering how companies grow without...
13 Jul 29min
What is Borderlands Actually Building?
For the first time in months, I'm stepping away from interviews and monologues for a Borderlands Trail Running founder update.By the time this episode goes live, my family and I will be somewhere over...
7 Jul 21min
Western States 2026 Analysis | 10 Things I Couldn't Stop Thinking About
Western States 2026 is over. The course records have been set, the winners crowned, and the internet has already moved on. This isn't another race recap. It's a cultural breakdown of what Western Stat...
29 Jun 28min
Trail Running Culture Doesn't Scale | Bob Crowley's Response
Western States and UTMB are often framed as opposite visions for the future of trail running. One protects through limits. The other protects through growth. But after publishing an episode on that te...
22 Jun 22min
Western States Wants to Protect, UTMB Wants to Grow
Western States and UTMB have become the two most influential institutions in trail running, but beneath the debate over lotteries, race series, and growth is a deeper question: when something becomes ...
19 Jun 17min
