How an SEO Trailblazer Prepares Brands for the Future of AI-Driven Search
How I AI10 Des 2025

How an SEO Trailblazer Prepares Brands for the Future of AI-Driven Search

I sit down with Seth Besmertnik, the CEO behind Conductor, the company that has been shaping the organic marketing world for nearly two decades. Seth has led Conductor through every major shift in digital search, from its early days as the first enterprise SEO platform, and now he is steering the company into a new frontier focused on understanding how brands show up inside AI models. Seth breaks down how Conductor is generating synthetic prompts to mirror what customers might ask ChatGPT, ho...

Episoder(53)

How a National Security Leader Uses AI to Navigate Reinvention and Build a Purpose-Driven Career

How a National Security Leader Uses AI to Navigate Reinvention and Build a Purpose-Driven Career

I sit down with Erica Shoemate, a former FBI intelligence leader turned AI policy strategist who sits at the intersection of national security, ethical innovation, and the future of work. Erica spent ...

2 Des 202539min

How an IT Leader Turned 40 Years of Systems Thinking Into Better Workflows

How an IT Leader Turned 40 Years of Systems Thinking Into Better Workflows

I sit down with Colette Mason, a collaborative AI consultant with over 40 years of real-world systems experience across investment banking, the UK government, and large-scale public infrastructure. To...

25 Nov 202539min

How a Chief AI Officer Is Driving Miami’s Rise as a Global AI Hub

How a Chief AI Officer Is Driving Miami’s Rise as a Global AI Hub

Miami isn’t just having a moment. It has become one of the fastest growing AI hubs in the world, and this episode breaks down the real reason why. In this conversation, I sit down with Burhan Sebin, C...

18 Nov 202525min

The Future of AI, Agents, and Creativity: What I Learned at Blockchain Futurist Miami

The Future of AI, Agents, and Creativity: What I Learned at Blockchain Futurist Miami

Welcome back to How I AI. In this solo episode, I’m sharing my full download from the Blockchain Futurist Conference in Miami, where I spent the day surrounded by founders, futurists, and creatives sh...

11 Nov 202524min

How an 11-Year-Old is Building with AI and Making $10K a Month

How an 11-Year-Old is Building with AI and Making $10K a Month

In this episode of How I AI, I sit down with Lucio Boccardi, he is eleven years old and a digital creator, innovator, and builder who’s already earning five figures a month online by experimenting fea...

4 Nov 202538min

How an Emmy Award–Winning Director Continues to Create and Evolve with AI

How an Emmy Award–Winning Director Continues to Create and Evolve with AI

In this episode of How I AI, I sit down with Michaela A. Ternasky-Holland. She is a Peabody-nominated, Emmy Award–winning director using immersive technology, animation, and AI to tell deeply human st...

28 Okt 202554min

Smart Cities, Blockchain, and AI: A Mayoral Candidate’s Vision for the Future of Money

Smart Cities, Blockchain, and AI: A Mayoral Candidate’s Vision for the Future of Money

In this episode of How I AI, I sit down with Chairman Elijah John Bowdre, a civic leader and Executive Director of the Miami-Dade Digital Commission, who has spent more than a decade at the intersecti...

22 Okt 202533min

How a Former White House Press Leader Bridges Policy and Innovation

How a Former White House Press Leader Bridges Policy and Innovation

In this episode of How I AI, I sit down with Yemisi Egbewole, a powerful and globally recognized voice in policy, governance, and political communications who brings nearly a decade of experience at t...

15 Okt 202538min

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