The BD100: Insights and Tips from the co-founders, Rich McHardy and Jody Osman
OnBD with ALF11 Des 2025

The BD100: Insights and Tips from the co-founders, Rich McHardy and Jody Osman

In this special episode of 'OnBD with ALF' host and General Manager of ALF Insight, Amanda Rosevear welcomes co-founders of the BD100, Jody Osman and Rich McHardy, to discuss everything you need to know about submitting your application to the prestigious awards.

Rich and Jody share why they created the BD100, and talk us through the nomination and submission processes, along with tips for crafting a standout entry.

They also explain additional categories such as Win of the Year, Team of the Year, and the newly introduced Industry Impact Award. With key insights and advice, this episode is essential for anyone in business development looking to boost their sales strategies and gain recognition.

Listen now to learn how to get involved and make the most of the BD100 community.

00:00 Introduction

02:06 The Importance of the BD100 Community

04:44 How to Get Nominated for the BD100

24:04 Additional Categories and Awards

26:47 Key Dates and Final Tips

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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