The Follow-Up Queen: Building a Strategic Process That Converts with Evelyn Oluwole

In this episode, host and General Manager of ALF Insight, Amanda Rosevear, meets Evelyn Oluwole, a global media and tech sales leader to discuss why ‘follow-up’ should be viewed as a strategy not a task.

Evelyn highlights common mistakes when it comes to follow up and shares her advice and tips for adding value to cut through noise, the role that AI should and shouldn’t play in your communications and her recommendations for building relationships.

Plus, what should you do if your emails continually get ghosted? Amanda and Evelyn debate different approaches for leaving the door open.

If you want to enhance your follow up, then this is a must-listen.

00:00 Welcome and introduction to Evelyn

01:30 What Follow Up Means

02:42 Three Follow Up Mistakes

06:52 Add Value Not Noise

09:28 Stakeholders and Account Mapping

14:01 Trust and Retention Mindset

15:46 AI and Human Touch

22:24 McDonalds Follow Up Example

26:59 Timing Next Steps and Value

32:23 When to Stop Following Up

36:39 Dear John Email Debate

40:00 Quick Fire Round

42:00 One Follow Up Challenge

43:36 Final thoughts and goodbye

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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