How to win Marketer of the Year, with E.J. Schultz and Adrianne Pasquarelli
Ad Age Insider12 Des 2025

How to win Marketer of the Year, with E.J. Schultz and Adrianne Pasquarelli

Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli go behind the scenes of Ad Age's annual Marketer of the Year list. They share tips on how brands can increase their odds for next year's competition as well as a rundown of takeaways from this year's group of brands that might be useful for your 2026 marketing strategy.

Plus, a look inside the Kansas City Chiefs' play to become the top Christmas NFL team, with key strategy takeaways from CMO Lara Krug. And the latest on Warner Bros. Discovery's sale saga.

Dig deeper on the topics mentioned in this week's episode:

~Garage Beer is Ad Age's 2025 Marketer of the Year

~Listen to Ad Age's Marketer's Brief podcast

~Vote for 2025's biggest brand fail

~Vote for the best ad campaign of 2025

~Share your 2026 ad industry predictions with Ad Age

Episoder(185)

Jarrod Dicker, vp commercial technology and development, Washington Post

Jarrod Dicker, vp commercial technology and development, Washington Post

In a space where the word "innovation" gets tossed around a lot, Jarrod Dicker seems to actually be building a better mousetrap. Dicker's remit is to make advertising, subscriptions and technology bet...

1 Nov 201948min

Paul Woolmington, CEO, Canvas

Paul Woolmington, CEO, Canvas

A three-time entrepreneur, Paul Woolmington is the founding CEO of media agency Canvas Worldwide and a keen observer of the marketing landscape. He is a former vet of holding companies IPG and WPP, fo...

24 Okt 201944min

Jessica Pels, editor-in-chief, Cosmopolitan

Jessica Pels, editor-in-chief, Cosmopolitan

In October of last year, at just 32 Jessica Pels was named the youngest-ever editor in chief at Cosmopolitan. Now exactly one year into the gig, web traffic is through the roof, even as single issue p...

17 Okt 201936min

Barak Moffit, Universal Music Group

Barak Moffit, Universal Music Group

A producer, composer and technologist, Barak Moffat heads UMG's content and strategy. UMG's massive catalog includes 40 percent of all of the world's music. He discusses that, and what it means to be ...

10 Okt 201935min

Morgan Spurlock, filmmaker, and David Littlejohn, founder of Humanaut

Morgan Spurlock, filmmaker, and David Littlejohn, founder of Humanaut

It's been 15 years since "Super Size Me" came out. Today Spurlock is back with a sequel. With "Super Size Me 2: Holy Chicken" Spurlock asks whether fast food has gotten any healthier in the intervenin...

3 Okt 201942min

Mark Penn, chairman and CEO of MDC Partners

Mark Penn, chairman and CEO of MDC Partners

Mark Penn, the president and managing partner of Stagwell Group, raised industry eyebrows six months ago when he plonked $100 million into the flailing agency holding company MDC Partners—and became i...

26 Sep 201935min

Jen Wong, COO, reddit

Jen Wong, COO, reddit

Reddit is on a roll. The self-styled "front page of the internet" is on target to double its ad revenue in the U.S. from $100 million in 2019 to $200 million in 2021, according to eMarketer. This grow...

19 Sep 201936min

Andrew Essex, co-founder and CEO, Plan A

Andrew Essex, co-founder and CEO, Plan A

What do you do after writing a book called "The End of Advertising?" If you're Andrew Essex, you co-found an advertising company. But Plan A, he says, is built on a different model than the traditiona...

12 Sep 201923min

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