How to win Marketer of the Year, with E.J. Schultz and Adrianne Pasquarelli
Ad Age Insider12 Des 2025

How to win Marketer of the Year, with E.J. Schultz and Adrianne Pasquarelli

Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli go behind the scenes of Ad Age's annual Marketer of the Year list. They share tips on how brands can increase their odds for next year's competition as well as a rundown of takeaways from this year's group of brands that might be useful for your 2026 marketing strategy.

Plus, a look inside the Kansas City Chiefs' play to become the top Christmas NFL team, with key strategy takeaways from CMO Lara Krug. And the latest on Warner Bros. Discovery's sale saga.

Dig deeper on the topics mentioned in this week's episode:

~Garage Beer is Ad Age's 2025 Marketer of the Year

~Listen to Ad Age's Marketer's Brief podcast

~Vote for 2025's biggest brand fail

~Vote for the best ad campaign of 2025

~Share your 2026 ad industry predictions with Ad Age

Episoder(185)

Peter McGuinness, CMO of Chobani

Peter McGuinness, CMO of Chobani

Peter McGuinness wasn't always a yogurt guy. Before joining Greek yogurt brand Chobani in 2013, he had a career in ad agencies. On this episode of the podcast, he discusses making the transition to th...

9 Mai 201936min

Alex Magnin, Giphy head of revenue

Alex Magnin, Giphy head of revenue

People are conducting more than a billion searches for GIFs on messaging apps a day. At the heart of their results is, usually, Giphy, a shareable online database of those short looping soundless vide...

3 Mai 201932min

Shelly Lazarus, chairman emeritus, Ogilvy

Shelly Lazarus, chairman emeritus, Ogilvy

Our conversation with Shelly Lazarus, Ogilvy's chairman emeritus, covered a lot of ground—from what it was like to be a woman ad exec in the 1970s to today's #MeToo movement to where holding companies...

25 Apr 201948min

Jeff Goodby, Chairman and co-founder, Goodby, Silverstein & Partners

Jeff Goodby, Chairman and co-founder, Goodby, Silverstein & Partners

Goodby, Silverstein & Partners are on a roll. The agency nabbed the number two spot on the Ad Age A-List, released this week. Its founders, Jeff Goodby and Rich Silverstein, will be in Cannes this sum...

18 Apr 201931min

Ad Block: Tiffany R. Warren, chief diversity officer and SVP at Omnicom, founder and president of the diversity advocacy organization AdColor

Ad Block: Tiffany R. Warren, chief diversity officer and SVP at Omnicom, founder and president of the diversity advocacy organization AdColor

Tiffany R. Warren talks about the skin care tradition handed down through her family and the ways she's improved upon it. "In a way, when I take care of my skin, it's a connection to my grandmother," ...

10 Apr 201935min

Alicia Hatch, CMO, Deloitte Digital

Alicia Hatch, CMO, Deloitte Digital

Deloitte Digital is one of the world's 10 biggest agency companies: In 2017 Ad Age ranked Deloitte Digital as the world's second-largest digital network, behind rival Accenture Interactive. Hatch join...

4 Apr 201938min

Ad Block: Deutsch North American CCO Pete Favat on woodworking

Ad Block: Deutsch North American CCO Pete Favat on woodworking

Pete Favat talks about building useful things from scrap and renovating his home on "This Old House." The C-suite leaves less time to get his hands dirty on the job, he says. "You're using your brain,...

3 Apr 201929min

Nicolas Bidon, CEO, Xaxis

Nicolas Bidon, CEO, Xaxis

When Nicolas Bidon talks about his business, he talks about becoming an "outcome" media company. As part of WPP and GroupM, Xaxis is a billion-dollar business — arguably the world's largest global pro...

28 Mar 201939min

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