Uncensored CMO15 Des 2025

Is AI killing SEO? Semrush Spotlight with Andrew Warden

Andrew Warden, CMO of Semrush, joins us to unpack how AI is reshaping search, and what it means for marketers heading into 2026. We discuss whether SEO is really “dead,” the biggest insights from Semrush’s new AI Visibility Index, and how different AI models surface and rank content across industries. Andrew also shares why brand and digital visibility matter more than ever, the growing importance of creators in AI-driven discovery, and practical advice for CMOs trying to stay ahead as search rapidly evolves.

This episode is brought to you by Semrush — your unfair advantage in digital brand visibility. From fast-growing teams to global enterprises, Semrush shows you where you stand, where you can win, and how to stay visible across AI Search and LLMs. With unrivaled data and real AI intelligence, Semrush helps you move faster, grow faster, and make sure your brand is the answer wherever customers ask.

Timestamps

00:00 - Intro
02:08 - How disruptive is AI for search in 2026?
04:19 - Is SEO dead now because of AI?
08:32 - Biggest surprises from Semrush’s new AI Visibility Index Report
11:04 - How different AI models treat different industries
13:05 - Understanding how AI ranks different sources
15:48 - Why content creators are important in the age of AI search
18:35 - Why you need to be failing fast in AI
21:10 - Why brand matters more in the age of AI
24:20 - Why digital brand visibility matters so much
26:28 - Advice for CMOs for getting on top of AI for search
30:21 - Is AI just making decisions for us?
33:19 - Why humanity, authenticity and emotion are more important than ever
36:12 - What is Semrush One?

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(269)

Greg Hahn on why the biggest risk you can take is to be ignorable

Greg Hahn returns to the podcast to discuss the philosophy that has made Mischief one of the most talked-about agencies in the world.From Tubi's famous Super Bowl interruption campaign to turning arou...

10 Jun 59min

How Chili’s used creativity, culture and customer experience to create one of the greatest turnaround success stories - George Felix

George Felix, CMO of Chili’s, joins us to tell the story behind one of the most impressive brand turnarounds of recent years. From iconic menu items like chips and salsa and the famous margarita to vi...

3 Jun 1h 4min

Tom Goodwin and Rory Sutherland Fix Marketing (Part 2)

Rory Sutherland and Tom Goodwin return for part two of our wide-ranging conversation on the future of marketing, creativity, and business.From driverless cars and Silicon Valley thinking, to the dange...

27 Mai 1h 4min

Rory Sutherland and Tom Goodwin Fix Marketing (Part 1)

Two of our most popular guests return for a conversation on what’s gone wrong in modern marketing and how to fix it. Rory Sutherland and Tom Goodwin tackle everything from digital overload and bad cho...

20 Mai 1h 3min

How to manage a crisis with ex United Airlines Chief of Comms, Jim Olson

Jim Olson has spent his career helping businesses navigate moments of intense pressure from corporate crises to deeply personal challenges, running comms at United Airlines and Starbucks. In this epis...

13 Mai 44min

Marketing lessons from 20 years at Google - Dan Taylor

Dan Taylor has spent over two decades at Google, helping shape how brands grow through search, media, and technology. Today, he leads global advertising at one of the world’s most influential companie...

6 Mai 48min

How Sephora built brands through creators, partnerships and loyalty - CMO Zena Arnold

Zena Arnold, CMO of Sephora, joins us to break down how one of the world’s most influential beauty retailers continues to set the standard for brand, community, and culture.From standout branding to r...

29 Apr 43min

Marketing in the age of AI with Adobe Enterprise CMO, Rachel Thornton

Rachel Thornton, Enterprise CMO at Adobe, joins us to unpack how one of the world’s leading technology companies is navigating marketing in the age of AI. From brand building in B2B to launching compl...

27 Apr 39min