American Eagle’s Sydney Sweeney campaign - what really happened with CMO Craig Brommers
Craig Brommers, CMO of American Eagle, joins us to go behind the scenes of one of the most talked-about campaigns of the year; Sydney Sweeney for American Eagle. Craig reveals what really happened, wh...
22 Okt 202543min
David Droga: My greatest lessons from 37 years in advertising
After an illustrious 37-year career in advertising, legend David Droga is stepping down as CEO of Accenture Song and retiring. Under his leadership, Song grew 8% to $20 billion in FY25, up from $19 bi...
15 Okt 20251h 11min
The behavioural hacks that create $Billion brands - Richard Shotton
Richard Shotton, author of The Choice Factory and the newly released Hacking the Human Mind, joins us to explore the behavioural science behind the world’s most iconic brands. From Guinness’ 119.5 sec...
8 Okt 20251h 5min
70 Years of TV Advertising - why it works & the best ads of all time - Carolyn McCall, ITV
Dame Carolyn McCall OBE is the CEO of ITV, the UK’s biggest commercial broadcaster. She was previously CEO of The Guardian Media Group and easyJet, and currently serves as President of The Marketing S...
1 Okt 202539min
How to become an extraordinary marketing leader - John Amaechi
What separates an ordinary manager from an extraordinary leader? Psychologist, best-selling author, and former NBA player John Amaechi joins us to explore the qualities that define great leadership in...
24 Sep 20251h 7min
CMO masterclass & how to grow billion dollar brands with PepsiCo CMO Jane Wakely and Neil Barrie
What makes a world-class CMO? In this masterclass, we’re joined by Jane Wakely, CMO of PepsiCo, and Neil Barrie, founder of 21st Century Brands, to explore the strategies that drive growth of billion ...
17 Sep 202557min
Mark Ritson on why everyone is wrong about Sydney Sweeney, the 3 rules of creativity & why strategy always comes before tactics
Returning guest and everyone's favourite marketing professor, Mark Ritson, is back. As usual, Mark comes out firing with some no nonsense advice to all marketers. He talks about AI taking over his Min...
10 Sep 202555min
Deliciously Ella: how Ella Mills turned her personal brand into a global success
Ella Mills is the co-founder of Deliciously Ella, which began in 2012 as a simple blog sharing healthy recipes. What started online quickly grew into bestselling books, a #1 mobile app, and eventually...
3 Sep 20251h
