The challenges and opportunities of running your own ecommerce Store - Absolute Collagen Co-Founder Darcy Laceby
Abandoned Cart5 Feb 2024

The challenges and opportunities of running your own ecommerce Store - Absolute Collagen Co-Founder Darcy Laceby

In this episode, we're joined by Darcy Laceby, Co-founder of Absolute Collagen, an anti-aging supplement brand.

Darcy and her mother Maxine started Absolute Collagen after realising the benefits of collagen for their own well-being. The business has grown significantly and was named one of the fastest-growing companies in the UK.

In this episode, Darcy emphasises the importance of customer centricity and building a strong brand through community engagement.

Adam and Darcy also discuss challenges like explaining product benefits in a crowded market and prioritising growth opportunities

Key Takeaways:

  • Building a successful skincare brand through a customer-centric approach and marketing strategies.
  • Business growth strategies and prioritisation.
  • Customer nurturing and testing strategies for a skincare subscription brand.
  • Starting an ecommerce store and managing a business.
  • Ecommerce growth strategies.
  • Entrepreneurship, marketing, and product development.

Links:

Website - https://www.absolutecollagen.com

LinkedIn - https://www.linkedin.com/in/darcy-laceby-495432135

www.pinkleopard.co.uk


Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(49)

Building a Customer-Centric Wellness Brand Through Community, Authenticity & Product Excellence

Building a Customer-Centric Wellness Brand Through Community, Authenticity & Product Excellence

In this episode of Abandoned Cart, Adam sits down with Kelly Bond, the operational powerhouse behind women's wellness brand Elle Sera, to explore how a relentless focus on customer experience, authent...

16 Jul 24min

Scaling eCommerce Through Offers, Creative Volume & Customer Retention

Scaling eCommerce Through Offers, Creative Volume & Customer Retention

In this episode of Abandoned Cart, Adam sits down with Luke Bream, CEO of Valentte, to explore the strategies behind scaling a modern e-commerce brand in one of the most competitive digital environmen...

16 Jul 33min

You Can’t Sell Fresh Air” – The Missing Link in E-Commerce Growth

You Can’t Sell Fresh Air” – The Missing Link in E-Commerce Growth

In this episode of Abandoned Cart, Adam sits down with Laura Harrison, founder of LH Retail and former senior leader at Argos, to unpack why merchandising is one of the most overlooked but critical fu...

16 Jul 28min

Finding Your Niche And Staying Authentic In A Crowded Market

Finding Your Niche And Staying Authentic In A Crowded Market

In this episode of Abandoned Cart, Adam sits down with Tilly Cresswell, Marketing Manager at Complete, to unpack what it really means to find your niche and stick with it in today’s overcrowded digita...

21 Mai 17min

The difference between starting a brand vs. scaling an established one

The difference between starting a brand vs. scaling an established one

In this episode of Abandoned Cart, Adam sits down with Aithne Synnot, founder of Empreva Lingerie and Head of E-commerce at Josh Wood Colour, to explore the realities of building a brand from scratch ...

16 Apr 33min

When the High Street Is Dying, Why Is This Brand Opening a Showroom?

When the High Street Is Dying, Why Is This Brand Opening a Showroom?

In this episode of Abandoned Cart, Adam hosts Chloe Mead, Founder of Fling Fashion Rental, to explore what it takes to build a physical, in-person retail model in a digital-first e-commerce world.Chlo...

2 Mar 22min

From £6M to £60M: Why Storytelling & Theatre Set Winning Brands Apart

From £6M to £60M: Why Storytelling & Theatre Set Winning Brands Apart

In this episode of Abandoned Cart, Adam sits down with Neil Sumner, retail consultant and founder of Sumner For Hire, to explore why content is still king and why many brands are getting it wrong.With...

12 Feb 31min

How to stand out in a ‘samey’ category: building Angry Pablo, a performance clothing brand with personality.

How to stand out in a ‘samey’ category: building Angry Pablo, a performance clothing brand with personality.

In this episode of Abandoned Cart, Laura sits down with Jago, co-founder of Angry Pablo, the sustainable cycling and running apparel brand challenging how performance sports look, feel, and sound.Jago...

12 Jan 33min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
lydartikler-fra-aftenposten
rss-borsmorgen-okonominyhetene
rss-pa-konto
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
livet-pa-veien-med-jan-erik-larssen
rss-skravla-gar
finansredaksjonen
utbytte
pengesnakk
liberal-halvtime
lederpodden
okonomiamatorene
rss-kron-podden
paretopodden