The difference between starting a brand vs. scaling an established one
In this episode of Abandoned Cart, Adam sits down with Aithne Synnot, founder of Empreva Lingerie and Head of E-commerce at Josh Wood Colour, to explore the realities of building a brand from scratch ...
16 Apr 33min
When the High Street Is Dying, Why Is This Brand Opening a Showroom?
In this episode of Abandoned Cart, Adam hosts Chloe Mead, Founder of Fling Fashion Rental, to explore what it takes to build a physical, in-person retail model in a digital-first e-commerce world.Chlo...
2 Mar 22min
From £6M to £60M: Why Storytelling & Theatre Set Winning Brands Apart
In this episode of Abandoned Cart, Adam sits down with Neil Sumner, retail consultant and founder of Sumner For Hire, to explore why content is still king and why many brands are getting it wrong.With...
12 Feb 31min
How to stand out in a ‘samey’ category: building Angry Pablo, a performance clothing brand with personality.
In this episode of Abandoned Cart, Laura sits down with Jago, co-founder of Angry Pablo, the sustainable cycling and running apparel brand challenging how performance sports look, feel, and sound.Jago...
12 Jan 33min
From 0 to £5m in 9 Months: Joe Munns on Baked In and Early TikTok Shop Growth
In this episode of Abandoned Cart, Adam sits down with Joe Munns, an experienced FMCG leader, entrepreneur and brand builder, and the founder of home baking business, Baked In.Joe shares the full stor...
10 Des 202538min
Thriving in a market that fell out of love with natural beauty with Nini Organics
In this episode of Abandoned Cart, Adam sits down with Alex, co-founder and CEO of Nini Organics, the artisan skincare brand built on passion, authenticity and a mission to reformulate the beauty indu...
18 Nov 202528min
Why Do Most Businesses Struggle with Marketing Analytics?
In this episode, we are joined by Kim Leary, founder of Squibble, about essential strategies for improving user experience (UX) and conversion rate optimization (CRO) in e-commerce. We discuss the imp...
8 Sep 202536min
How to create highly converting videos for your eCommerce brand
In this episode, we are joined by Stokely Howard, a performance creative expert. Stokely shares insights from his journey, influenced by his granddad's advice about the brevity of life, which fuels hi...
8 Sep 202524min
