Cracking Email Deliverability: Nurturing Customers & Avoiding Common Pitfalls
Abandoned Cart10 Feb 2025

Cracking Email Deliverability: Nurturing Customers & Avoiding Common Pitfalls

In this episode, we are joined by Nikita Vakhrushev, Founder/CEO of ASPEKT about the intricacies of email deliverability for e-commerce.

The discussion explores Nikita’s background, best pieces of advice, agency evolution, and effective email strategies focusing on segmentation and customer nurture.

Nikita shares actionable insights on monitoring and improving email deliverability, the importance of proper technical setup, and common pitfalls in email marketing. The importance of nurturing customers over just selling is underscored, providing listeners with a comprehensive strategy for leveraging email marketing in their businesses.

Key Takeaways:

  • Nikita's Journey and Aspect's Evolution
  • Diving into Email Deliverability
  • Common Email Marketing Mistakes
  • Fixing and Monitoring Email Deliverability
  • The Importance of Email Marketing
  • Nurturing vs. Hard Selling in Email

Links:

Nikita Vakhrushev


LinkedIn: https://www.linkedin.com/in/nikita-v/

Website: https://aspektagency.com/


Pink Leopard

www.pinkleopard.co.uk

Episoder(42)

How to stand out in a ‘samey’ category: building Angry Pablo, a performance clothing brand with personality.

How to stand out in a ‘samey’ category: building Angry Pablo, a performance clothing brand with personality.

In this episode of Abandoned Cart, Laura sits down with Jago, co-founder of Angry Pablo, the sustainable cycling and running apparel brand challenging how performance sports look, feel, and sound.Jago...

12 Jan 33min

From 0 to £5m in 9 Months: Joe Munns on Baked In and Early TikTok Shop Growth

From 0 to £5m in 9 Months: Joe Munns on Baked In and Early TikTok Shop Growth

In this episode of Abandoned Cart, Adam sits down with Joe Munns, an experienced FMCG leader, entrepreneur and brand builder, and the founder of home baking business, Baked In.Joe shares the full stor...

10 Des 202538min

Thriving in a market that fell out of love with natural beauty with Nini Organics

Thriving in a market that fell out of love with natural beauty with Nini Organics

In this episode of Abandoned Cart, Adam sits down with Alex, co-founder and CEO of Nini Organics, the artisan skincare brand built on passion, authenticity and a mission to reformulate the beauty indu...

18 Nov 202528min

Why Do Most Businesses Struggle with Marketing Analytics?

Why Do Most Businesses Struggle with Marketing Analytics?

In this episode, we are joined by Kim Leary, founder of Squibble, about essential strategies for improving user experience (UX) and conversion rate optimization (CRO) in e-commerce. We discuss the imp...

8 Sep 202536min

How to create highly converting videos for your eCommerce brand

How to create highly converting videos for your eCommerce brand

In this episode, we are joined by Stokely Howard, a performance creative expert. Stokely shares insights from his journey, influenced by his granddad's advice about the brevity of life, which fuels hi...

8 Sep 202524min

How Design Can Make or Break Your Marketing and Sales Strategy

How Design Can Make or Break Your Marketing and Sales Strategy

In this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business s...

27 Mai 202529min

Measurement - Which Click Wins?

Measurement - Which Click Wins?

In this episode, we are joined by John Redman, founder of Ask Bosco and Modo 25. The discussion spans a wide range of digital marketing and e-commerce topics, beginning with the crucial role of early ...

27 Mai 202525min

5 Keys To Profitable Growth

5 Keys To Profitable Growth

In this episode, we are joined by Celia Tugores, Head of Digital Marketing and e-Commerce at UpCircle Beauty. Celia shares the best advice she received, emphasising the importance of following your ow...

27 Mai 202529min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
pengepodden-2
utbytte
finansredaksjonen
morgenkaffen-med-finansavisen
rss-sunn-okonomi
livet-pa-veien-med-jan-erik-larssen
okonomiamatorene
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
lederpodden
rss-fa-makro
rss-markedspuls-2
lederskap-nhhs-podkast-om-ledelse
boligbobla
rss-andelige-tanker-med-camillo