If You’re Running Paid App Ads, You NEED to Watch This

If You’re Running Paid App Ads, You NEED to Watch This

If you’re spending money on paid app marketing, Meta Ads, ASA, CTV, or influencer campaigns, you need to understand what’s really working behind the scenes.

AppsFlyer just rolled out its biggest product release yet, launching 8 new tools for app marketers.

In this video, Steve P. Young breaks down the 2 most game-changing tools for UA managers and how they’re transforming the way we measure performance:

🔥 True Lift Measurement - See the real impact of your ad campaigns and uncover how much of your “organic” growth actually comes from paid channels.

📊 Unified Journeys – Finally track cross-platform user behavior across mobile, web, and connected TV, and get a true picture of what drives revenue.

You’ll learn:

✅ How Meta Ads secretly boost your organic downloads

✅ How to measure incrementality (without spreadsheets)

✅ Why cross-channel tracking is the next big thing in 2026

✅ How top apps are using these insights to scale profitably

Whether you’re an indie developer or managing millions in ad spend, these tools can help you make smarter decisions and stop wasting budget.

👉 Watch now to future-proof your app marketing strategy.

📍 Learn more about AppsFlyer’s updates: https://shorturl.at/ltVvM

You can also watch this video here: https://www.youtube.com/watch?v=H-czKhL0c4Y

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://www.appmasters.com/benchmarks

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Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now: https://tinyurl.com/43hda5tf

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Episoder(1004)

The Simplified App Analytics Tool Every Indie Dev Needs

The Simplified App Analytics Tool Every Indie Dev Needs

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17 Mar 7min

Subscription App Growth Is Getting Brutal (RevenueCat Data Explained)

Subscription App Growth Is Getting Brutal (RevenueCat Data Explained)

In this episode, we break down the 2026 State of Subscription Apps report from RevenueCat, one of the largest analyses of subscription app performance ever conducted.We’re joined by David Barnard, Gro...

14 Mar 1h 14min

Web-to-App Strategy: How Brands Lose Millions Without Deep Linking (Fix Your App Conversions)

Web-to-App Strategy: How Brands Lose Millions Without Deep Linking (Fix Your App Conversions)

Most brands are quietly losing revenue because their web-to-app journey is broken.In this video, Steve P. Young (Founder of App Masters) breaks down:✅ Why ecommerce apps convert 3X higher than mobile ...

10 Mar 10min

How I Built Multiple $1M+ ARR Product

How I Built Multiple $1M+ ARR Product

In this episode, we are joined by Zakhar Azatian, a bootstrapped technical solo founder based in San Francisco and the creator of BeHard, a gamified accountability app built around lifestyle challenge...

7 Mar 1h 27min

How to Sell Your App or SaaS Business: Exits, Acquisitions & App Marketing Secrets

How to Sell Your App or SaaS Business: Exits, Acquisitions & App Marketing Secrets

How do you successfully sell your app, prepare for a business exit, or structure a SaaS acquisition deal? In this episode, Steve P. Young, Founder of App Masters, on Exit Podcast by Flippa, shares rea...

3 Mar 25min

App Monetization: Paywalls, Pricing & Revenue Growth Strategies

App Monetization: Paywalls, Pricing & Revenue Growth Strategies

In this solo episode, Steve P. Young, Founder of App Masters, breaks down the newest and most effective app monetization strategies working right now and some key insights he presented at AppsFlyer’s ...

28 Feb 57min

App Marketing 101: How to Grow in a Crowded App Market

App Marketing 101: How to Grow in a Crowded App Market

With AI tools making it easier than ever to launch new apps, competition is exploding. The real competitive advantage today isn’t product — it’s distribution.In this video, I break down the single mos...

24 Feb 18min

Lifecycle Experiments That Drive Revenue

Lifecycle Experiments That Drive Revenue

In this episode, we are again joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.Michael is a Stanford grad, a...

21 Feb 1h 2min

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