B2B Strategies for a B2C App

What if your biggest growth opportunity isn’t another ad campaign, but an entirely different distribution channel?

In this live session, we’re joined by Jason Mathew, Founder & CEO of LeadMeNot, a digital wellness platform helping people build healthier relationships with technology.

Jason will share how LeadMeNot is expanding beyond traditional B2C app growth by selling licenses to universities, colleges, churches, therapists, and other organizations, turning institutional partnerships into a powerful acquisition and distribution channel.

We’ll discuss the journey of building LeadMeNot, the challenges of B2C growth, and how B2B sales and institutional purchases can help apps reach hundreds or even thousands of users through a single partnership.

You will discover:

✅ How to build a unique distribution channel for app growth

✅ How institutional purchases can drive app adoption

✅ How to approach B2B sales as a consumer app founder

✅ Strategies for expanding an app beyond traditional paid acquisition

Learn More:

Check out: https://www.leadmenot.org/

Follow on IG: https://www.instagram.com/leadmenotapp/

🚀 Need help growing your app?

App Masters:

https://www.appmasters.com

You can also watch this video here:

https://youtube.com/live/AKWkaV88B38

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Episoder(1049)

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