If You’re Running Paid App Ads, You NEED to Watch This

If You’re Running Paid App Ads, You NEED to Watch This

If you’re spending money on paid app marketing, Meta Ads, ASA, CTV, or influencer campaigns, you need to understand what’s really working behind the scenes.

AppsFlyer just rolled out its biggest product release yet, launching 8 new tools for app marketers.

In this video, Steve P. Young breaks down the 2 most game-changing tools for UA managers and how they’re transforming the way we measure performance:

🔥 True Lift Measurement - See the real impact of your ad campaigns and uncover how much of your “organic” growth actually comes from paid channels.

📊 Unified Journeys – Finally track cross-platform user behavior across mobile, web, and connected TV, and get a true picture of what drives revenue.

You’ll learn:

✅ How Meta Ads secretly boost your organic downloads

✅ How to measure incrementality (without spreadsheets)

✅ Why cross-channel tracking is the next big thing in 2026

✅ How top apps are using these insights to scale profitably

Whether you’re an indie developer or managing millions in ad spend, these tools can help you make smarter decisions and stop wasting budget.

👉 Watch now to future-proof your app marketing strategy.

📍 Learn more about AppsFlyer’s updates: https://shorturl.at/ltVvM

You can also watch this video here: https://www.youtube.com/watch?v=H-czKhL0c4Y

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://www.appmasters.com/benchmarks

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Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.

Xsolla’s modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio’s pocket.

Check out now: https://tinyurl.com/43hda5tf

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Episoder(1037)

Why App Store Screenshots Matter for ASO

Why App Store Screenshots Matter for ASO

Your App Store screenshots can make or break your conversion rate.In this live session, we're joined by Sam, founder of AppScreens, a platform she built as an indie-founder after experiencing firsthan...

25 Jul 0s

How to Create App Store Screenshots That Get More Downloads

How to Create App Store Screenshots That Get More Downloads

Try: https://appscreens.com/Want to increase your App Store downloads by 30% without changing your keywords or running more ads?In this video, Steve P. Young breaks down the exact App Store screenshot...

21 Jul 0s

Apple’s 2025 App of The Year

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Most app developers focus on ASO and paid ads, but Apple's ecosystem offers powerful growth opportunities that many teams completely overlook.In this live session, we're joined by Clémence Rigal from ...

18 Jul 1h 9min

The Web2App Playbook: Scale Your App Without App Store Limits

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Join our community of App Founders: https://appfounders.co/Everyone is focused on growing installs inside the App Store, but the biggest opportunity for app developers in 2026 may actually start on th...

14 Jul 28min

The $17B Shift: Why Direct-to-Consumer is Reshaping the App Economy

The $17B Shift: Why Direct-to-Consumer is Reshaping the App Economy

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11 Jul 57min

Subscription Apps Making 10x More With This One Trick

Subscription Apps Making 10x More With This One Trick

You'll learn how app founders are increasing trial activations, improving subscription conversions, boosting ARPU, and maximizing revenue without adding new features.Steve breaks down real case studie...

7 Jul 21min

The #1 Thing Preventing Your App From Scaling Faster

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Most app founders think growth is limited by creatives, ASO, or ad performance.But there's another problem that quietly kills scale: cash flow.In this video, I break down the biggest bottleneck many i...

30 Jun 13min

ASO-First Vibe Coding - Stop Building Apps Nobody Wants

ASO-First Vibe Coding - Stop Building Apps Nobody Wants

Are you vibe-coding apps? Now that everybody is building apps with AI, there’s a huge problem that is occurring.The problem? A bigger wasteland of AI slop with no distribution.In this episode, Steve P...

27 Jun 1h 3min

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