Laid off from an agency? What to do now and next, with Lindsay Rittenhouse
Ad Age Insider19 Des 2025

Laid off from an agency? What to do now and next, with Lindsay Rittenhouse

Senior Agency Reporter Lindsay Rittenhouse breaks down ad industry instability and why agencies are undergoing heavy waves of layoffs, including from the recent Omnicom acquisition of IPG. She provides guidance on what to do when impacted by agency layoffs, how to prepare for the sparse job market and when to consider alternative job paths.

Plus, the campaign Ad Age readers voted the best of 2025 versus creativity editor Tim Nudd's top picks from the year.

Dig deeper on the topics mentioned in this week's episode:

~What to know if you've been laid off

~The latest industry employment stats

~Listen: Why the Omnicom-IPG deal matters for all advertisers

~Agency layoff warning signs

~How agencies are changing their strategies for the AI era

~How AI is changing ad jobs

~Listen: the state of entry-level ad careers

Episoder(185)

The Super Bowl ad formula and Olympics marketing trends, with Tim Nudd and Jon Springer

The Super Bowl ad formula and Olympics marketing trends, with Tim Nudd and Jon Springer

The countdown to Super Bowl Sunday is on. Creativity Editor Tim Nudd and Senior Marketing Reporter Jon Springer discuss the formula for a timeless Super Bowl ad, how marketers are approaching televise...

6 Feb 26min

Going viral in 2026: strategy, subcultures and engagement, with Gillian Follett

Going viral in 2026: strategy, subcultures and engagement, with Gillian Follett

Ad Age's Gillian Follett redefines going viral for 2026, from how to pivot marketing strategies to the new metrics measuring social media success and emerging platforms brands should dig into. Plus, h...

30 Jan 26min

Microdramas and ad strategy: Lessons from long-form brand storytelling, with Brandon Doerrer

Microdramas and ad strategy: Lessons from long-form brand storytelling, with Brandon Doerrer

Creativity and media innovation reporter Brandon Doerrer breaks down the recent surge of long-form marketing and how brands are tapping into the microdrama surge. From measurement and performance, to ...

23 Jan 24min

Decoding 2026 hype vs. reality for marketers, with E.J. Schultz and Adrianne Pasquarelli

Decoding 2026 hype vs. reality for marketers, with E.J. Schultz and Adrianne Pasquarelli

After attending CES and NRF's Big Show, Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli decipher what industry leaders are saying on stages versus the anxieties they...

16 Jan 27min

2026 marketing predictions: Ad Age reporters on industry trends and pivots

2026 marketing predictions: Ad Age reporters on industry trends and pivots

On Ad Age Insider's first episode of 2026, reporters from across the Ad Age newsroom share the most and least surprising takes from their predictions reporting, and what it all means for the industry....

9 Jan 22min

How to win Marketer of the Year, with E.J. Schultz and Adrianne Pasquarelli

How to win Marketer of the Year, with E.J. Schultz and Adrianne Pasquarelli

Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli go behind the scenes of Ad Age's annual Marketer of the Year list. They share tips on how brands can increase their o...

12 Des 202525min

Omnicom-IPG deal: industry ripple effects, with Brian Bonilla and Ewan Larkin

Omnicom-IPG deal: industry ripple effects, with Brian Bonilla and Ewan Larkin

Agency reporters Brian Bonilla and Ewan Larkin dig into Omnicom's acquisition of IPG, and its impact for the advertising industry beyond just agency holding companies. They break down how independent ...

5 Des 202527min

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