SEO Secrets for Pest Control: $1.3M Blog Blueprint With Shane Dutka

SEO Secrets for Pest Control: $1.3M Blog Blueprint With Shane Dutka

00:00 Introduction to Shane Dutka and his experience 01:21 What is programmatic SEO? 03:38 Why use programmatic SEO? 07:00 Disadvantages of programmatic SEO 09:43 Examples of effective programmatic SEO 11:45 Technology needed for programmatic SEO 16:19 What is digital PR, and how does it support SEO? 18:51 Examples of successful digital PR campaigns 23:01 Using data to create compelling stories for digital PR 26:30 Strategies for developing revenue-generating content 29:12 Social media's impact on SEO and brand building 33:53 The importance of branded searches for SEO 35:09 Conversion rate optimization: 7 key levers 41:44 Optimizing post-click user journeys 44:53 Conversion rates by content intent 47:45 Attribution in SEO campaigns 51:43 Introducing Shane’s new software, SiteCurve

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Episoder(25)

The Truth About AI for Pest Control: Voice, Agents & What's Coming NextThe Truth About AI for Pest Control: Voice, Agents & What's Coming Next

The Truth About AI for Pest Control: Voice, Agents & What's Coming NextThe Truth About AI for Pest Control: Voice, Agents & What's Coming Next

Antoni Hoshino is back! The founder of Pest AI returns to break down how far AI has come since his last appearance and where it's headed next. From AI agents that handle leads and collections around t...

21 Apr 32min

Why Pest Control Needs More Women (And Why Companies Are Missing Out)

Why Pest Control Needs More Women (And Why Companies Are Missing Out)

Join us for a powerful and inspiring episode of the Pesty Marketing Podcast featuring two leaders redefining the pest control industry 👏 Meet Bobbie Terry (Owner of The Bug Lady – Austin, TX & Founde...

16 Apr 48min

Your Pest Control Office Team Makes or Breaks Your Next Million

Your Pest Control Office Team Makes or Breaks Your Next Million

Your office team is either making you money or costing you millions — and most pest control owners have no idea which one it is. Margaret Garcia, President of Grit PPO, is back and she's pulling back ...

30 Mar 32min

What Top 10% Pest Control Companies Do Differently (3,000 Company Study)

What Top 10% Pest Control Companies Do Differently (3,000 Company Study)

What Top 10% Pest Control Companies Do Differently (3,000 Company Study) This episode breaks down what the best pest control companies are doing differently—from technician performance and customer sa...

12 Mar 31min

Why This Pest Control Company Doesn’t Compete on Price

Why This Pest Control Company Doesn’t Compete on Price

Most pest control companies get stuck in price wars, but Kodiak Pest Control refuses to play that game. In this episode, I sat down with Jacob Haslem, a career pest control operator and marketer, to b...

11 Feb 31min

How Pest Control Companies Accidentally Attract Bad Leads

How Pest Control Companies Accidentally Attract Bad Leads

The fastest way to get unqualified leads is simple: market to everyone. When your messaging tries to appeal to everyone, you don’t get more leads  you get the wrong ones. 🚫 Price shoppers 🚫 Tire kic...

5 Feb 22min

The 5 Most Profitable Metrics in Pest Control

The 5 Most Profitable Metrics in Pest Control

In this episode, I sit down with Adam Weber—entrepreneur and founder of Driven—to break down the five essential KPIs every operator must track to truly dominate their market. Whether you’re a solo ope...

21 Jan 54min

How One Pest Control Company Closed $2M in Sales Without Leaving the Office

How One Pest Control Company Closed $2M in Sales Without Leaving the Office

Most pest control companies treat the phone like a customer service tool. But what if it could be your best sales weapon? In this episode, Raymond Kidwell breaks down the sales script framework and in...

13 Jan 35min

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