5 Moves Every PCO Should Make Before 2026

5 Moves Every PCO Should Make Before 2026

If you're a pest control operator planning to grow in 2026, this episode is non-negotiable. Most companies wait until January to strategize — but the ones growing 20%, 30%, or 50%? They’re already building momentum. Shane Dutka and Rachel Kent reveal the 5 critical moves every PCO must make before 2026 — from SEO to automation, speed-to-lead, and real-time data analysis. Whether you’re trying to break into the PCT 100 or just scale smarter, this is your blueprint. ⏱️ Timestamps: 00:00 – Why Waiting Until January Is a Mistake 00:42 – Intro: Meet Shane Dutka and Pesty’s Mission 00:57 – ✅ Move #1: Build Your Spring SEO Strategy Right Now 03:09 – ✅ Move #2: Build a Data Feedback Loop (CRM ➜ Google Ads) 06:04 – ✅ Move #3: Fix Your Speed to Lead – Now, Not Later 08:51 – ✅ Move #4: Implement Automation for “Not Ready” Leads 16:05 – ✅ Move #5: Review Monthly Data to Find High-Value Lead Sources 20:45 – Final Recap & Key Takeaways 📬 JOIN THE PESTY PLAYBOOK Real tactics. Real growth. Built for pest control owners. → https://www.pestymarketing.com/playbook 📞 BOOK A FREE DISCOVERY CALL Tired of mediocre marketing? Let’s fix that. → https://calendly.com/sarinna-pestymar...

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Episoder(25)

The Truth About AI for Pest Control: Voice, Agents & What's Coming NextThe Truth About AI for Pest Control: Voice, Agents & What's Coming Next

The Truth About AI for Pest Control: Voice, Agents & What's Coming NextThe Truth About AI for Pest Control: Voice, Agents & What's Coming Next

Antoni Hoshino is back! The founder of Pest AI returns to break down how far AI has come since his last appearance and where it's headed next. From AI agents that handle leads and collections around t...

21 Apr 32min

Why Pest Control Needs More Women (And Why Companies Are Missing Out)

Why Pest Control Needs More Women (And Why Companies Are Missing Out)

Join us for a powerful and inspiring episode of the Pesty Marketing Podcast featuring two leaders redefining the pest control industry 👏 Meet Bobbie Terry (Owner of The Bug Lady – Austin, TX & Founde...

16 Apr 48min

Your Pest Control Office Team Makes or Breaks Your Next Million

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Your office team is either making you money or costing you millions — and most pest control owners have no idea which one it is. Margaret Garcia, President of Grit PPO, is back and she's pulling back ...

30 Mar 32min

What Top 10% Pest Control Companies Do Differently (3,000 Company Study)

What Top 10% Pest Control Companies Do Differently (3,000 Company Study)

What Top 10% Pest Control Companies Do Differently (3,000 Company Study) This episode breaks down what the best pest control companies are doing differently—from technician performance and customer sa...

12 Mar 31min

Why This Pest Control Company Doesn’t Compete on Price

Why This Pest Control Company Doesn’t Compete on Price

Most pest control companies get stuck in price wars, but Kodiak Pest Control refuses to play that game. In this episode, I sat down with Jacob Haslem, a career pest control operator and marketer, to b...

11 Feb 31min

How Pest Control Companies Accidentally Attract Bad Leads

How Pest Control Companies Accidentally Attract Bad Leads

The fastest way to get unqualified leads is simple: market to everyone. When your messaging tries to appeal to everyone, you don’t get more leads  you get the wrong ones. 🚫 Price shoppers 🚫 Tire kic...

5 Feb 22min

The 5 Most Profitable Metrics in Pest Control

The 5 Most Profitable Metrics in Pest Control

In this episode, I sit down with Adam Weber—entrepreneur and founder of Driven—to break down the five essential KPIs every operator must track to truly dominate their market. Whether you’re a solo ope...

21 Jan 54min

How One Pest Control Company Closed $2M in Sales Without Leaving the Office

How One Pest Control Company Closed $2M in Sales Without Leaving the Office

Most pest control companies treat the phone like a customer service tool. But what if it could be your best sales weapon? In this episode, Raymond Kidwell breaks down the sales script framework and in...

13 Jan 35min

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