eCommerce Meets High Street: How Wardrobe at The Cross Wins with Personalization and Trust, with Hilary Large
eCommerce MasterPlan22 Des 2025

eCommerce Meets High Street: How Wardrobe at The Cross Wins with Personalization and Trust, with Hilary Large

Hilary Large is the owner at Wardrobe at The Cross, a women’s fashion boutique. Launched in 2023, they sell via their physical high street store, and via their Shopify website and have already built to 100s of orders a week.

In this episode, Hilary shares how she’s blending the best of in-store service with online scale — from personally calling first-time customers to building a brand rooted in trust, experience, and genuine connection.

Hit PLAY to hear:

  • 💡 How Hilary Large built a women’s fashion brand that blends bricks and clicks — and why it works.
  • ☎️ The surprising reason she personally calls every first-time online customer (and what it does for retention).
  • 🛍️ How a small boutique competes with big brands by delivering luxury-level service.
  • 📦 The simple systems that keep her returns low and repeat purchases high.
  • 👗 Why having a physical store still matters — even in a digital-first world.
  • 🔑 The one thing Hilary refuses to give up as her business scales (and why it could change yours too).

Key timestamps to dive straight in:

[03:56] eCommerce Marketing Growth Journey

[08:19] "Brand Growth Through Retail Presence"

[12:46] Customer Trust Epiphany

[14:40] "Optimizing eCommerce Customer Support"

[18:56] "Protecting the Business's Foundation"

[20:14] Listen to Hilary’s Top Tips!

Full episode notes here: https://ecmp.info/574



--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Episoder(621)

From Market Stall to 7-Figure Brand: How Mademoiselle Macaron Made eCommerce Work

From Market Stall to 7-Figure Brand: How Mademoiselle Macaron Made eCommerce Work

Rachel Hanretty is the founder and CEO at Mademoiselle Macaron, sellers of handmade luxury French macarons. Rachel’s grown the business from a market stall in 2013 to a 7-figure business. They now sel...

12 Mai 202531min

Ditching the Store: How Preston Zly Built a Thriving Online Luxury Brand with Johanna Preston

Ditching the Store: How Preston Zly Built a Thriving Online Luxury Brand with Johanna Preston

Johanna Preston is the co-founder and co-designer at Preston Zly, creators of beautiful, unique, and powerful footwear for women who embody these same qualities. They sell via their Shopify store and ...

5 Mai 202533min

From Physical Store to Online Focus: Neem London's eCommerce Evolution with Nick Reed

From Physical Store to Online Focus: Neem London's eCommerce Evolution with Nick Reed

Nick Reed is the founder of Neem London, a men’s fashion brand focused on making climate-conscious clothing. He also has a phenomenal background in men’s fashion buying – he was instrumental in taking...

28 Apr 202532min

Acquire & Accelerate: The Best Backyard’s Tom White Shares Tips for 10x Growth in 12 Months

Acquire & Accelerate: The Best Backyard’s Tom White Shares Tips for 10x Growth in 12 Months

Tom White is the owner of The Best Backyard, an Australian eCommerce store selling outdoor kids play equipment, furniture and other garden products. Founded in 2020 Tom bought the business in 2024 and...

21 Apr 202534min

Acquisition Advantage: How Scandiborn Supercharged The Kid Collective with Laura Davies

Acquisition Advantage: How Scandiborn Supercharged The Kid Collective with Laura Davies

Laura Davies is the Founder of The Kid Collective. A UK based toys and parenting business, with eCommerce stores on BluePark and Shopify. Founded in 2008 they now process over 10,000 orders a month. ...

14 Apr 202530min

From Design to Impact: How to Champion Sustainable Growth with Leslie Roumilhac

From Design to Impact: How to Champion Sustainable Growth with Leslie Roumilhac

Leslie Roumilhac is the Creative Director at eCommerce agency Limesharp. She’s also obsessed with researching best-in-class sustainability initiatives in eCommerce. Hit PLAY to hear: 🔎 Why shouting ...

7 Apr 202526min

The Circular Business Model that Works for Haines Collection with Jules Haines

The Circular Business Model that Works for Haines Collection with Jules Haines

Jules Haines is the founder at The Haines Collection. An award-winning circular interior design business specialising in fabrics and wall paper. Founded in 2020 they have now rehomed over 37,000 meter...

31 Mar 202531min

needi’s Gifting Formula for 7-Digit Growth and Success with Louise Doyle

needi’s Gifting Formula for 7-Digit Growth and Success with Louise Doyle

Louise Doyle is the co-founder and CEO of needi. Who are revolutionising corporate gift giving via their Shopify eCommerce site. The website launched in 2021 and to date they’ve done £1.5 million in s...

24 Mar 202529min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
pengepodden-2
utbytte
rss-markedspuls-2
liberal-halvtime
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
rss-politisk-preik
finansredaksjonen
lederpodden
rss-pa-konto
rss-investering-gjort-enkelt
stormkast-med-valebrokk-stordalen