Noah Kagan Presents31 Des 2025

Leading in 2026

It's New Year's Eve, and I've been taking stock of everything 2025 threw my way and what I want 2026 to look like. There were plenty of ups and downs, but what didn't work has forced me to rethink how I lead.

In this episode, I talk honestly about what's changing at AppSumo, what I've learned by getting closer to the work again, and why leadership right now looks very different than it did.

In this conversation you'll enjoy 3 BIG things:

Setting goals that actually change your behavior
Going easier on yourself when things don't work out
Resetting direction when you've drifted

Enjoy these 3 things plus many nuggets along the way.

My book Million Dollar Weekend is for aspiring entrepreneurs who want to start something without overthinking it. I break the process down into simple steps you can actually do in a weekend.

I also send emails with my unfiltered thoughts on business, money, and life. People seem to like them. You can sign up at noahkagan.com and join 350k+ readers getting the good stuff each month.

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Episoder(387)

Distracted... Again!

This month I've been thinking a lot about distractions and how easy it is to spend time on things that feel productive while avoiding the one thing that actually matters. I've been getting distracted ...

31 Mai 13min

We Lost 50%… Now What?

I'm feeding my baby while recording this… she's spilling milk, I'm spilling AppSumo updates. Everybody wins. So we've gone from 140 people down to around 40. Revenue has dropped hard. And for the fir...

29 Apr 23min

Is This A.I. Slop?

We were spending $56K/year on AI tools at AppSumo. A dozen subscriptions, nobody sharing anything. So we killed all of it and put the entire company on one Claude plan. Let's go. This episode I break...

30 Mar 12min

Baby #2

I just turned 44, and we just had our second daughter. Double girl dad. Let's go. This episode is a mix of life lessons, AI experiments, and some questionable investing decisions. I talk about what ha...

26 Feb 19min

Standards Matter

I just had lunch with someone who sold a billion-dollar company. What stuck with me wasn't the money, it was how seriously he took standards. Not just in his work but through his entire life. This mon...

27 Jan 13min

AppSumo Horizon

Today, I'm giving you part three of the AppSumo saga. Black Friday was rough, targets got missed, and the team felt it. But I zoomed out and the signals actually looked way better than expected. Refun...

1 Des 202525min

AppSumo Is at War

The past few months at AppSumo have been brutal. People are voting with their wallets and return buyers are down 40%. We lost some of the trust we spent years building and drifted from what made us gr...

22 Okt 202518min