Noah Kagan Presents22 Okt 2025

AppSumo Is at War

The past few months at AppSumo have been brutal. People are voting with their wallets and return buyers are down 40%. We lost some of the trust we spent years building and drifted from what made us great. But the fire in my belly is back and I'm going to war for what we do best.

I'm turning the battleship back towards curating high-quality tools that people actually love and I'm taking you inside the war room. In this episode, I share what's working, what's not and what I'm learning.

If you've ever run a company or have just gone through a tough season, you'll love this one

In this conversation, you'll enjoy 3 BIG things:

Why simplicity and focus is the best strategy when things get messy.
How direct conversations with customers and partners can rebuild trust
Why curating truly great products (not just more of them) is key to winning back customers

Enjoy these 3 things plus plenty of spicy behind-the-scenes stories along the way.

My book Million Dollar Weekend is for aspiring entrepreneurs who dream of starting their own business. I break down the process of starting into simple steps that you can do in just one weekend.

I have also been sharing emails on my brutally honest advice on a variety of topics. People have been loving it. Sign up at noahkagan.com and join 350k other people who get juicy insights every month.

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Episoder(387)

Distracted... Again!

This month I've been thinking a lot about distractions and how easy it is to spend time on things that feel productive while avoiding the one thing that actually matters. I've been getting distracted ...

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We Lost 50%… Now What?

I'm feeding my baby while recording this… she's spilling milk, I'm spilling AppSumo updates. Everybody wins. So we've gone from 140 people down to around 40. Revenue has dropped hard. And for the fir...

29 Apr 23min

Is This A.I. Slop?

We were spending $56K/year on AI tools at AppSumo. A dozen subscriptions, nobody sharing anything. So we killed all of it and put the entire company on one Claude plan. Let's go. This episode I break...

30 Mar 12min

Baby #2

I just turned 44, and we just had our second daughter. Double girl dad. Let's go. This episode is a mix of life lessons, AI experiments, and some questionable investing decisions. I talk about what ha...

26 Feb 19min

Standards Matter

I just had lunch with someone who sold a billion-dollar company. What stuck with me wasn't the money, it was how seriously he took standards. Not just in his work but through his entire life. This mon...

27 Jan 13min

Leading in 2026

It's New Year's Eve, and I've been taking stock of everything 2025 threw my way and what I want 2026 to look like. There were plenty of ups and downs, but what didn't work has forced me to rethink how...

31 Des 202537min

AppSumo Horizon

Today, I'm giving you part three of the AppSumo saga. Black Friday was rough, targets got missed, and the team felt it. But I zoomed out and the signals actually looked way better than expected. Refun...

1 Des 202525min