The Strength Coach Podcast4 Jul 2024

Gym Marketing Secrets with Mark Fisher

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Highlights of Episode 384 Hit the Gym with a Strength Coach

Mark Fisher, co-founder at Business for Unicorns and Mark Fisher Fitness, author "Little Book of Gym Marketing Secrets"

We spoke about:

Main parts of The Little Book of Gym Marketing Secrets
- Core Marketing Tools
- Lead Generation Systems
- Lead Nurture Systems
- Lead Conversion Systems
The Long Tail Game
The Client Avatar
Demographics vs. Psychographics
The Front End offer- what is it and how to optimize it
The first place to start with your marketing services
Should new gyms do paid advertising
much more

Get a free digital copy of Mark's new book:

The StrengthCoach.com Coaches Corner with Coach Boyle

We spoke about:

Problems with "Fitness Testing"
"Change is good, just don't change everything"
We are in the life changing business

"Maximizing the Member Experience"

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Thanks for Listening!

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