The Meaningful Marketing Podcast with Chantal Gerardy9 Jan

EP66: Build Authority Fast: Niche Marketing + Podcasting (with Leah Kapral)

On the Meaningful Marketing Podcast, Chantal Gerardy breaks down what “marketing that’s different” really looks like and why owning your niche, educating people on the why, and building trust through consistent content becomes a compounding growth strategy.

She’s joined by Leah Kapral, scientist, nutritionist, and host of The Menopause Revolution Podcast who shares how she’s built a values-led, evidence-based brand in the perimenopause/menopause space, and how podcasting has helped her create community, credibility, and aligned partnerships (without the fluff).

Chantal unpacks:

· How to niche down with a clear point of difference (and why “science + soul” builds trust fast)

· Why educating your audience on the why increases action and follow-through

· How to use a podcast as a marketing asset: authority, relationships, collaborations, and conversion

· A practical podcast approach: simple structure, short episodes, repeatable questions, and KPI-style targets

· How to source guests naturally (networks, events, referrals, aligned communities)

This episode blends real talk and practical strategy for business owners who want to market with meaning, stand out in a crowded space, and use content (like podcasting) to build trust that converts.

👉 Visit themenopauserevolution.com.au to get free resources, book a clarity call, or find out how Leah can support your next stage with confidence, not confusion.

📈 Want More Meaningful Marketing?

📥 Download your FREE Marketing Guide
👉 chantalgerardy.com.au/free-downloads

🎧 Catch more episodes
👉 themeaningfulmarketingpodcast.com

🌐 Marketing support that actually makes sense
👉 onlinebusinessmarketing.com.au

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(83)

EP83: If Everyone Likes Your Brand, You’re Doing It Wrong with Vanessa Larry Mitchell

If everyone likes your personal brand, there’s a good chance no one remembers it.In this episode of the Meaningful Marketing Podcast, Fractional Marketing Strategist Chantal Gerardy sits down with int...

4 Sep 45min

EP82: Why Good Salespeople Fail in Good Businesses with Sarah Niss

You hire someone who looks great on paper.They’re confident. Experienced. Good with people.So why aren’t they selling?It’s easy to assume you’ve hired the wrong person.But what if they’re actually a g...

21 Aug 45min

EP81: From Sticky Notes to Smart Systems: Stop Losing Leads with Jason King

You might not need more leads. You might need to stop losing the ones you already have. While you’re posting more content, investing in your website or launching another campaign, there could be perfe...

7 Aug 31min

EP80: Show Up 110%: Why People Connect With Stories, Not Sales with Brent Williams

You don’t have to market like everyone else to build a business people remember.Some of the most powerful businesses are built when you stop forcing yourself into someone else’s formula and start usin...

24 Jul 38min

EP79: The Conscious Way to Grow an Affiliate Business with Alana G.

Affiliate marketing has a reputation problem.And honestly, sometimes it deserves it.The spammy DMs. The forced conversations. The awkward sales pitch from someone you haven’t heard from in years.But w...

10 Jul 45min

EP78: Knowing How to Perform Better with Steven Groom

What if the biggest thing holding you back is your state?In this episode of The Meaningful Marketing Podcast, marketing strategist Chantal Gerardy shares a pattern she sees constantly in business owne...

26 Jun 31min

EP77: Why “Show Up and Speak” Isn’t Enough to Grow Your Business with Marc Miles

Most business owners think that if they just “show up and speak,” the clients will come.But the reality? You can facilitate in-person workshops, present on stage, or host webinars and still walk away ...

12 Jun 36min

EP76: Your Marketing Problem Might Actually Be a Self-Love Problem with Linda Luv Doktar

Struggling to show up online, speak confidently, or stay consistent with your marketing?What if the real issue isn’t just your strategy, but your relationship with yourself?In this episode of The Mean...

29 Mai 33min